When we have goods that are easy to exchange this question is asked based on what the market is willing to pay, and it applies to properties, vehicles and practically all goods because there are web portals that in a very simple way can determine value ranges.
But if someone suddenly arrives and says “I want to buy your company, how much is it worth?”, the answer is not so simple, because although what the market is willing to pay is always a premise, access to this information is not easy to access.
In developed countries where the accounting and tax systems have public regulations, companies are traded as a commodity because it is assumed that the values are audited, reviewed and controlled.
In Latin America the issue is like this only in the corporate segment, but what happens in the middle or small segments? In this case we must carry out a valuation process that, although not extensive in time, can be complex due to the quality of the information.
What makes this process difficult? events such as unaudited financial statements, continuous changes in accounting styles, confusion between company assets and shareholders, etc, etc.
Therefore, if you want to answer this question and just as you know the value of your house, your car, your apartment on the beach, you should assume that it is better to be prepared to answer this question in advance so as not to embark on a sale that will cause you to encounter uncomfortable surprises.