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Tips to boost your business

Cyberday is a tremendous opportunity to enhance the image of your business as it has become one of the most anticipated days of the year for the vast majority of people, however to achieve good results it is necessary to prepare well and thus achieve fulfill what is promised, which will become a customer experience that allows to obtain a positive mental positioning at the end of the period. In order for you to be well prepared for CyberDay, we share with you tips to boost your business.

Each stage of the sale is important and must be worked on. to achieve a correct performance.

Benefits of participating in CyberDay

1. Recovering ground lost during the pandemic.
2. Through a good digital marketing strategy, increase the reach of the brand both organic and paid.
3. At the end of the period carry out analysis and studies to obtain more information from potential customers and continue to deepen the relationship with them.
4. Evaluate performance, effectiveness and efficiency of your sales platform and the entire sales process, with a customer experience model, according to your medium-term objectives.
5. Renew inventory.
6. Launch new products.
7. Test new products or innovation in current products.

Some recommendations for CyberDay:

It informs in detail the conditions and terms governing promotions, offers, contests or sweepstakes.

– Do not increase prices days before the start of CyberDay, as these practices instead of benefiting affect your image.

– It respects consumer rights, e.g., warranties.
– Informs clearly and timely the after-sales support, in case of questions, complaints or suggestions.
– Respect everything you offer and advertise.
– Implements expedited after-sales channels for communication in case of queries.

Cyberday will take place between May 30 and June 1, 2022.

– If you have an E-commerce, test the whole process beforehand in order to avoid problems during the CyberDay process, which could affect your sales. For example, configuration of prices and delivery times.
– Check your available stock.
– Monitor constantly and correct as soon as possible any inconsistencies that may appear in the development of the CyberDay.

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Leadership and Team Management

Leadership and Team Management. Today we find ourselves in a world where technological progress and cultural change are moving at a speed that requires the incorporation of new tools and work competencies that allow us to develop our work and achieve our objectives.

Today, when we talk about leading teams, it is not only about managing, but also about contributing from an integral point of view. This is possible by developing self-leadership and self-management, so that all the skills necessary for effective and coherent leadership can emerge.

It is for these new needs that we have developed a 100% online course, so you can develop it at your own pace and from anywhere in the world.

This course has practical and effective tools.

The Leadership and Team Management course is available in our online academy.

Leadership and Team Management, in Fénix Academy.

In this course, you will not only learn technical tools, but also self-management tools, which are necessary to effectively lead different work teams.

In the course we will talk about the Leader Coach, the Competencies of the current leader, the importance and the reason of Self-Management, Design Thinking, Feedback and its great potential, you will also learn about the Management of difficult situations, among other multiple tools for your personal and professional development.

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The scope of the present revolution brought about by Artificial Intelligence based on Big Data and computational algorithms that self-learn and constantly improve their performance, combined with deep automation, robotics, 3D printing and the internet of things, is just beginning to be understood. On the one hand, it is feared that these new and powerful technologies could put millions of people out of work and that we might even question what is really human, since machines are proving that they can do everything much better than we can in all professions and trades where they are applied, even in art. But, on the other hand, they may open up a golden age of infinite possibilities, a new world of extraordinary abundance and solutions to most human problems, where work and money as we know it lose their meaning in the best sense of the word. Sports, and soccer in particular, are no strangers to this phenomenon and we are just beginning to glimpse the potential of what can be achieved with these cutting-edge tools, which promise to completely change the practice of this discipline in the short term.

Artificial intelligence in all areas is here to stay.

One of the little-known aspects of the German national team’s victory in the Brazil 2014 World Cup was the use of an incipient Artificial Intelligence (A.I.) system from the SAP company that allowed them an exhaustive analysis impossible at that time for human capabilities, in order to improve player performances and employ optimized tactics. Marcelo Bielsa became famous, among other things, for the amount of videos he had and with which he traveled to watch and analyze thousands of soccer matches.
Currently, FIFA allows the use of mini vests for teams, with sensors that measure position, distance traveled and some parameters, such as heart rate, sprint accelerations, etc., which has made it possible to optimize physical performance, know when a player is already tired to replace him and reduce potential injuries during training and matches. It is also used to optimize nutrition and improve results when recruiting players.
But this is just the beginning… If the right algorithms are built, the possibilities are staggering, as has happened and is happening in many professions and activities today. A plausible scenario to imagine could be the following:

AI applied to soccer

A.I. makes it possible to analyze in an astonishingly short period of time all the information accumulated by the devices currently allowed and, in addition, to cross-reference it with other types of information on each player and the opposing team. And, not only sports information, but also what is on social networks, add the weather, the state of the field, the history and performance of each team, add the judges of the match and their tendencies, to finally offer the coach a strategy suggestion impossible to perform by a human being; even if allowed, a properly trained algorithm and with some sensors and cameras, could eventually replace a soccer coach in the near future, with unsurpassed real-time analysis and without favoritism for any player or emotional factors that affect people. In the case of soccer judges, their almost total replacement, on the court and in the VAR room, by an A.I. system is imminent, as happened recently in tennis tournaments, where the debut of these technologies to replace line judges was brought forward due to the pandemic, with overwhelmingly perfect results.

Similarities with chess

Making a comparison with chess, machines were able to surpass human beings as they became more intelligent, thanks to their progressively greater data processing capacity.
In chess, a machine observing a match between two opponents analyzes thousands of probabilities in a second and can predict an outcome quite accurately.
If there were sufficient data processing capacity, the same could happen in soccer, a well-designed algorithm could predict the outcome of a match. Currently, there are algorithms that read something written by a person and can deliver a complete psychological profile in a matter of seconds. Sports bookmakers are developing and training algorithms for use in outcome predictions, and processing power will no longer be limited when another, much more powerful tool, quantum computing, begins to be used.

Conclusions AI Applied to Soccer

The development of this revolution called Artificial Intelligence has implications of such depth and scope that some specialists have come to see the possibility that human beings will manage to build a sort of computational deity, which will be all-powerful, omnipresent and omniscient, which has already given rise to the birth of two new religions to worship the coming digital entity.

Beyond these curious facts, since the revolution that started this phenomenon in 2002, with a new method of applying statistical programs in baseball by Peter Brand and Billy Beane in the Oakland Athletics, the need and usefulness of adopting these technologies and making intensive use of them by soccer clubs and sports in general, in addition to having a professional in these matters to advise the coaching staff and management, has become more and more evident. Spain’s Barcelona Football Club, for example, works with data scientist Javier Fernandez and Manchester City has just hired Laurie Shaw as chief artificial intelligence scientist.

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International Alliance MM&A LATIN

Connect to the world, through trusted alliances

Welcome to the International Alliance MM&A LATIN!.

In current times it seems that saying that we are going to trade and connect with other continents is something quite obvious due to the use of the Internet and all its derivations, but certainly there is something that the digital world still does not deliver, and it is the necessary confidence to be able to choose the channels and supports that are always important to start developing any activity.
Such confidence is a natural result of looking at experience and proven achievements in a business history. That is why having a professional network that manages to deliver these benefits in any country where we have as a goal is very welcome.

International Alliance MM&A LATIN

The MM&A LATIN network to which we belong is an association of accountants, lawyers, economists, engineers and other professionals in 25 cities in 18 countries in the world with a strong Latin American group that seeks to establish trade relations between them and the most developed countries.
Among the services that can be found are accounting and administration, tax control, legal management, organizational consulting, business coaching, obtaining investment capital, audits, buying and selling companies and a pack of services such as market intelligence, investment banking, sports law and international trade in goods and services.

We serve as an official link between countries; stimulating trade, Looking for buyers or products for our clients.

Through our business model, we aim to provide a personalized and dedicated service, ensuring that we meet clients’ needs accordingly. We focus on the cultural transition from one reality to another and we emphasize respecting these cultures and customs, minimizing the disadvantages of diversity and taking advantage of its benefits. We recently started operating our office in Shanghai, China, thus giving our Asian clients full support in their efforts and investments in Latin America. We are in the process of opening operations in Miami and London. Our short-term plans also include strengthening our presence in Latin America, the United States, and growing in Southeast Asia and Turkey.

Access Link International Alliance MM&A LATIN

As an example, when a local client wishes to expand to other countries in his business plan, there are a series of concerns that arise, existing bilateral treaties, local taxation, company formation and labor systems, local legal representation mode, etc. In parallel, there is a need to study the market, find opportunities in local networks and be assisted by trusted professionals who in this case are already part of the MMALATIN network, which makes access easy and eliminates a large amount of time and resources for get to this base.

"Welcome to Connect and generate Synergies"

As a result of the expansion to the Asian market and its high presence today through the office in China and its relationship with the countries of the MMALAtin Board, a process of establishing relations with Asian companies and public institutions has begun, showing the strengths of Latin America. for them as a destination for our services and products, just as the traditional chambers of commerce of each country would do.

"We are working to do great things together"

It is also a great advantage to be able to offer back office services for these companies since the difference in language and culture is a relevant factor for both worlds and with this model it is possible to make it fluid and successful.
Every day the new way of relating will seek to have a strong digital presence that must be an instrument of human relations that can never be altered by the value aspects of loyalty, trust and responsibility, since these are really the bases of any business relationship. , cultural and emotional.

Welcome to connect.
Alvaro Flores

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The Leader’s Mind

The mind of the Leader, Creating conscious organizations

The “perfect leadership” or “MSC leadership” is made up of three components: mindfulness, generosity and compassion. A common thread in company culture is that initiatives to increase productivity and engagement levels are often based on external rewards, such as free food, bonuses, or some flexibility in hours. Such rewards are positive and should be implemented; however, they are only effective in the short term. In contrast, internal motivation – feeling connected and valued, for example – manages to establish a deeper sense of commitment in workers. If we want to create truly prosperous organizations, we have to know what human beings really care about. The Leader’s mind is essential to create and maintain conscious organizations.

The Potential Project research, which included “thousands of studies and evaluations of different leaders,” identified three key leadership “mental qualities” for increasing engagement, productivity, and happiness. These three qualities are interrelated and are: full attention or mindfulness, generosity and compassion. Together, they make up the components of “perfect leadership” or “MSC leadership” (for the acronym of these three components in English: mindfulness, selflessness and compassion). Together, they make up the components of “perfect leadership” or “MSC leadership” (for the acronym of these three components in English: mindfulness, selflessness and compassion).


It is a state of mind and a practice, whose objective is to develop greater mental effectiveness to foster the development of one’s own potential – life goals and aspirations – personally and professionally. The mindfulness technique focuses on learning to manage attention and can be defined as “focusing on paying attention to the present moment with a calm, focused, and clear mind.”

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Es la combinación de humildad y servicio basada en una sólida confianza en sí mismo. It is the combination of humility and service based on solid self-confidence. Humility keeps the ego at bay; a good leader knows that nothing is achieved alone and values all the people with whom he works. Generosity strengthens the sense of team and trust.


It is the quality of having a wise positive intention towards others. It requires developing the ability to understand points of view other than your own and using that understanding to contribute to the happiness of others and help them proactively. It’s the opposite of being weak: it’s about being strong, sensitive, and honest when making decisions and giving feedback, among other leadership activities.

Una regla fundamental del liderazgo MSC es la mente del lider, ya que el líder debe aplicar estos tres elementos tanto a sí mismo como en su relación con los demás. av Effective leadership begins with self-knowledge, the control of consciousness and attention. To lead with excellence, get to know your team members well. The best leaders, in addition to knowing themselves, know the people they work with well. They establish a genuine interest in them and seek their well-being. To lead effectively in your relationship with others, the first step is to detect and analyze your own conscious and unconscious prejudices that you have about people, and replace them with an attitude that allows you to know them.

Extract from the book "The mind of the leader" by Rasmus Hougaard and Jacqueline Carter.-

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Virtual Sales Support Applications


During this time, virtual sales support applications have significantly increased their offerings, availability, and features, helping us to perform more prepared work. You can use one or more, the important thing is to project to your prospect the preparation you have had, that you are not improvising and that you are a professional in what you do.

Among the recommendations, it is important to invest in a good team to make your sales online, with the aim of:

– Avoid distractions.
– That both visually and auditorily, you can project a good image.
– Effective support for your presentations.
– Microphone
– Notebook or similar.
– Environment lighting.
– Ambient noise.
– Internet compatible with the use (that the video conference is not interrupted.

Preparing the Presentation

PowerPoint has been the superstar software for many years when it comes to presentations, but there are already programs that offer more dynamic and personalized presentations. Today a program to make presentations must be intuitive, efficient, customizable and, most importantly, accessible. From small businesses to corporations, even university students, they are relying on these presentation tools to educate their audience or clientele, and better and efficiently communicate their business objectives.
In the market there are a large number of support applications for virtual sales, with and without cost

Here are two options:

Canva is a tool that has gained attraction from users. It is an easy-to-use program for creating social media images, advertisements and print layouts. It can also be used to create presentations, since it has attractive templates. The tool allows you to create a customized template of your presentation with your company logo and the colors that represent you. You can edit your presentation from anywhere: on your mobile device, tablet or computer.

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The basic format of a Prezi presentation simulates the zoom tool. With a virtual camera you can zoom in and out of specific sections of the presentation; you can also add videos, graphics and text. It is designed to present remotely, in high resolution and with the highest quality on all devices, even without an Internet connection.

Here you can go directly to their website and learn more about the system.

If you want to learn how these systems work and other techniques to make your virtual sales, enter our online course.
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Digital Business

Reinventing our business model

During this last period there has been an avalanche of queries from entrepreneurs and businessmen saying that they want to enter the digital business because it is the current trend, however, this is not a style or fad, it is a radical change in the market as we knew it and therefore the entry into it must be planned much more rigorously than saying “I want to be on the Internet” or “I want to have a shopping cart”. In reality a number of service protocols essentially need to be integrated into the culture of the business before jumping to the cloud. Digital business must integrate a new culture within the organization.

The concept is simple, we must focus on the “customer” rather than the product. And here comes a whole change to the root Why do we say this? Because the vast majority of companies that produce, transform, distribute and sell have been educated towards the product, they talk about providing a good service but privilege the quality of the product and emphasize, reinforce and defend it at all events. Today the so-called “shopping experience” changes things, because I can have the best product but a lousy salesperson and that’s as far as the sale goes.

Customer experience

If we have made an assertive update of the business plan, we can realize that today’s customers are more informed, more demanding and “unfaithful”, and not only for price but also for the service surrounding their experience. Terms such as omnichannel in digital marketing flow sharply, because saying it in old English, we must access by any means offered to the product and should have the same service, this is now a topic in process. Have you ever purchased through an ecommerce portal and what it says on a social network channel is not the same as the portal? Have you ever called a call center for help and they tell you something different over the chatbox?

There are many examples of forced adjustments to the digital world. The gourmet restaurants had an excellent table service and charged high prices for this, today their products or dishes should be simpler and the key is beyond quality, because today the logistics, are we prepared to support this process? provide validated and up to date information? supporting documents, waybills, invoices, bills of lading, etc? Is stock management up to date? ecommerce costs depend essentially on logistics, do we have alternatives?

Digital Business Entry Stages

The first thing I suggest is not to “invent the wheel”, there are already platforms working and we can study them and evaluate if our internal processes work analogously. If we pass this stage, having a proven ecommerce platform and a controlled pilot plan, countless variables and events not contemplated for improvement will come out of this stage, occupying validated and standard payment methods. Generate internal training of processes and cybersecurity, this last topic is thought that it will never seriously affect us, but it is necessary to mention that it is not only damaged by theft of resources, but also critical information.

Digital Marketing

The younger brother of the commercial areas today have grown and are displacing the commercial areas. Digital marketing is THE tool of the moment. There is a whole methodology of preparation of digital content in texts, images, videos, etc. that is usually slow to assume at first, then there are the definitions of objectives of the use of these tools, through what do I want to position myself, where do I want to generate purchase intent, when do I generate loyalty, what kind of campaigns will I carry out, SEO or SEM, and so a series of terminology that we must integrate for the digital world. It may seem intense, and yes, it is, but at the same time very challenging and broad. Welcome to the new world, the digital business.

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