Fenixacademy

Author: Andrea Díaz

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Leadership and Team Management

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Leadership and Team Management. Today we find ourselves in a world where technological progress and cultural change are moving at a speed that requires the incorporation of new tools and work competencies that allow us to develop our work and achieve our objectives.

Today, when we talk about leading teams, it is not only about managing, but also about contributing from an integral point of view. This is possible by developing self-leadership and self-management, so that all the skills necessary for effective and coherent leadership can emerge.

It is for these new needs that we have developed a 100% online course, so you can develop it at your own pace and from anywhere in the world.

This course has practical and effective tools.

The Leadership and Team Management course is available in our online academy.

Leadership and Team Management, in Fénix Academy.

www.fenixacadememy.net

In this course, you will not only learn technical tools, but also self-management tools, which are necessary to effectively lead different work teams.


In the course we will talk about the Leader Coach, the Competencies of the current leader, the importance and the reason of Self-Management, Design Thinking, Feedback and its great potential, you will also learn about the Management of difficult situations, among other multiple tools for your personal and professional development.

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Whatsapp Business for SMEs

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WhatsApp Business for SMEs, is a Digital tool.

In a globalized world where we can carry out exchanges online that previously took place face to face, with the possibility of generating business on a scale that was previously unimaginable, knowledge and development of a digital ecosystem is necessary. Part of this digital ecosystem today is WhatsApp Business for SMEs, a tool for entrepreneurs that is being strengthened every day.

In digital marketing, the ecosystem seeks to position and make brands known to potential users who browse various search engines and social networks. Este ecosistema considera recursos y acciones determinadas que permiten que el mensaje, de una determinada empresa logre una comunicación más efectiva, que el markeThis ecosystem considers certain resources and actions that allow the message of a certain company to achieve more effective communication than traditional marketing.ting tradicional.

Digital Marketing, through its ecosystem, seeks complementary development among the various existing tools. For this it is important not to rule out any, quite the contrary, develop them according to your type of client, what you offer and complement each other, in this way if you cannot contact your client through one channel, you can do so through another.

Why WhatsApp Business for SMEs?

Statistics say that 61% of people check updates and messages before and after getting in or out of bed and WhatsApp is the messaging application that ranks first with more than 2,000 million users in the world, for this great potential WhatsApp Business has been created as a new sales-enhancing tool, which becomes
Be part of this digital ecosystem.
The WhatsApp Business application is a platform that seeks to generate business, especially for SMEs and entrepreneurs, through the possibility of creating a commercial business profile, where you can share important information regarding your business.

Advantages of WhatsApp Business for SMEs

WhatsApp has become the most widely used instant messaging tool in the world, which is why WhatsApp business was created for businesses and this is fantastic because it gives us the option of being able to interact very directly with a potential client and as a complement to other communication tools.

Advantages:
– Easy to install and configure.
– Is free.
-You can create categories to classify your contacts with the labels you want.
-Possibility of sending messages to groups of up to 256 people, without having to go one by one.
-Possibility of sending messages to groups of up to 256 people, without having to go one by one.
– When you send a message, what you send is a mass message to those people, but the contacts do not see the other people to whom you have sent a message.

– You can generate auto-programmed messages: if you are contacted for the first time, the person can receive a welcome message pre-designed by you or when you receive a message after hours.
– It allows you to create a company profile visible to customers (opening hours, category, link to your website, etc.) thus providing greater security to people when contacting you through this application.
– You can send or receive proof of purchase, catalogues, video, among others.
– By having whatsapp business you avoid exposing your private life by giving your number to strangers.

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Consulting

Importance of Social Networks

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In a globalized world thanks to technological evolution, today the possibility of making exchanges online is on an unimaginable scale, the market is not only your immediate environment, it is the whole world, as well as you can buy what you want in other countries , your product or service, can be offered in the same way, accessing new markets, cultures and having a greater reach, hence the importance of social networks.
This total connectivity has not only changed the way of buying, but much more importantly, the way of relating. Social networks today are networks of people connected 7 x 24, searching, obtaining information in a collaborative way and seeking to generate communities of mutual support. The importance of social networks goes beyond what we can visualize.

What are social networks?

Social Networks are structures formed on the Internet by people or organizations that connect based on common interests or values. Through them, relationships between individuals or companies are created quickly, without hierarchy or physical limits.

Social networks, in the virtual world, are sites and applications that operate at various levels, but always allowing the exchange of information between people and/or companies.
When we talk about social networks, what comes to mind in the first place are sites like Facebook, Twitter and LinkedIn or applications like Snapchat and Instagram, typical of today, however there are a large number of social networks. You may think that social networks are all the same, but they are not. In fact, they are usually divided into different types, according to the purpose of the users when creating a profile.

Positive aspects:

The use of social networks has been absorbed by people around the world and today it is already part of the routine. This made these spaces a place where brands and companies also wanted to be to interact with their prospects and customers, bringing very positive possibilities, such as:

  • Social networks are a kind of showcase for your company; in them you can show the vision of the business.
  • It is possible to have a much more personalized and direct relationship with each client or potential client, since you can get in touch with each one, either to solve problems or to discover new needs.
  • When publishing on social networks, it is possible to segment your posts according to the characteristics of the audience, directing your efforts towards those ranges of the public that have more affinity with your solution.
  • Being able to know more about each of your clients: people share their tastes, desires and other information that can be valuable for companies when it comes to getting closer to their target audience. Keep an eye on what’s relevant to your audience to better connect with them.
  • Possibility of selling through these channels: in the same way that it is possible to interact with the public through social networks, it is also possible to use them to sell your products or services, mainly if you approach that audience that already has a relationship with you.

If you are not on social networks, your business does not exist

  • Possibility of diffusion for companies with a low budget: unlike traditional media, advertising on social networks has a lower cost, in addition to the advantage that it is much easier to measure the results;
  • Information in real time: social networks allow the communication of urgent messages from the brand in an official channel. This is very important in the case of managing a crisis, for example, in which it is necessary for the brand to position itself quickly, thus preventing it from taking on larger proportions.

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Take care of your privacy on the Internet

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In digital marketing there is a constant desire to understand in detail the behavior of users on the web, seeking to measure the origin of the navigation, the navigation route, how long users stay on the web, whether or not they created an account, the searched topics etc. On the other hand, every day we use social networks to share our personal lives. In them, we have photos and videos of our day to day, our personal information, which if it gets into the wrong hands, could expose our privacy and relevant information.

All the information that we unconsciously provide through our internet browsing and publications on our networks is constantly being measured by marketing, which seeks to measure all navigation traceability and with this information carry out campaigns focused on said behavior. with the aim of ensuring that tastes, positions and ideas are in accordance with what they want to sell, it is for this reason that our information becomes relevant. Take care of your privacy on the Internet!

Take care of your privacy on the Internet, do not expose your data

The documentary “The Social Dilemma” shows the B side of companies that, by measuring the use of interactions, can focus advertising and manage tastes, political positions, ideas, etc. Nothing is accidental, everything you see on the Internet is based on your previous searches and browsing.

Some recommendations to take care of your privacy:

  • Read the terms and conditions of the cookies and networks you wish to access
  • Review the privacy settings of your profile on social networks, protecting your personal data.
  • Evaluate well the details about your personal life that you share and if it is worth doing.

They are simple actions that will save you a hard time and prevent you from suffering negative consequences.

Do not expose your life, take care of your privacy on the Internet

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You can watch the documentary on Netflix

"The Dilemma of Social Networks
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Mindfulness Practices

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FULL CONSCIOUSNESS OF PRESENT MOMENT

It consists of integrating, incorporating, carrying out activities that allow the development of the ability to be in the “here and now”, thus avoiding dispersion, stress, anxiety. Full consciousness practices can change our lives!

Live fully in the present, paying attention to what is happening at this moment, and deciding how to respond to each situation. Mindfulness practices make us develop self-awareness, attention, awareness, compassion, and wisdom.

“The present moment is the only time over which we have any mastery

Why are they so important today?

They help us better manage life situations, integrating a new vision and perspective. Some of its benefits:

  • Improves anger management and impulsivity.
  • Management of stress, anxiety, depression.
  • Helps sleep better.
  • Increase active listening.
  • Mental clarity for decision making.
  • Develop the ability to spot opportunities.
  • Practice to better deal with our life situations, understanding how temporary everything is.
  • Connection with our potential improves performance, memory, concentration.
  • Raise levels of resilience.

Mind Power and Mindfulness Practices

The mind is a limitless instrument, if we use it correctly. If used incorrectly, however, it becomes very destructive. When you make friends with the present moment, you feel at home wherever you are. If you are not comfortable in the now, you will be uncomfortable wherever you go.

True intelligence acts silently. It is in the stillness where we find creativity and the solution to problems.

Find your space and time to work for your quality of life and well-being. Beyond the theory, concepts, studies, origin, live the experience of an intense moment in the here and now, as if it were your whole life.

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