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IX MM&ALatin Congress

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MM&A Global Consulting is an international network that provides comprehensive services to multinational companies in the Americas, Europe and Asia. In June of this year, we held the IX MM&ALatin Congress to renew and strengthen our alliances.

What has been the best thing about working in the MM&ALatin network?

Belonging to an international network allows you to meet business sources, lifestyles and enhance your skills, generate synergies and mutual learning.

Through the network, we broaden and deepen the relationship between international companies and multinationals, thanks to mutual collaboration.

In a globalized and highly changing world, it is necessary to have visions and relationships that are beyond borders, in this way we achieve exponential growth, without the need to be everywhere.

IX MM&ALatin Congress

What did you think was the best part of the meeting?

The willingness of each delegation to achieve a common activity for the continent and the efforts of the matrix to make this happen. With this we not only strengthen the current network, but also begin to work so that it continues to expand, in a collaborative manner as it has been up to now.

I believe that there is no better way to achieve a direct business relationship, where we can accurately distinguish the potential of each subsidiary.

What projections do you envision for the future of the network proposed at the IX MM&ALatin Congress?

The projections are very high due to the reach to the East and among our countries. After the pandemic, there is now all the will and the channels to boost all types of business.

What do you think are the main considerations that the network must have in order to be maintained over time?

Essentially, the quality of the services that the entire network achieves with its professionals, the synergy between countries and local services that can be exported and the excellent climate of communication among all participants.

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Customer Experience

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The importance of customer experience

The world is changing at a speed never seen before. Access to information is unlimited and therefore consumers are more informed and share this information with each other.
A dissatisfied customer is a chain of lost potential customers. Customer experience is becoming increasingly relevant.
What is customer experience?
It is the generation of emotional bonds with the customers of your product or service, which will result in a differentiating element and economic benefit for your business. For this to happen, there must be a value chain that allows this link to be maintained over time.

Customer experience is not only an element of differentiation; it can also have a major impact on the bottom line.

What is the relevance of the customer experience?

– Today it plays a critical role in companies’ ability to differentiate themselves.
– Customer expectations are changing and therefore our businesses must adjust to this new reality.
– Customers do not expect excellence only from large companies; they expect it from any company, it is not a matter of size, but of developing the qualities and capabilities required according to current demands.
Companies have different points of contact with our clients, through which it is possible to obtain relevant information to improve their business. Nowadays it is possible to obtain feedback through surveys (phone calls, emails, etc.) and on the other hand feedback from customers who proactively share their experience.
The challenge lies in what do we do with all this information? How do we structure this valuable feedback?

The objective is to unify the information and then align the entire organization with the customer experience. All this with the final objective of achieving a homogeneous vision and image of the company on the part of the clients.

What does a company that manages customer experience look like?

A company that manages the customer experience has skills distributed throughout the organization, metrics are customer-centric and have been communicated in detail to stakeholders.
– The established tasks are carried out according to plan.
– Roles and responsibilities are clearly established
– Managers monitor the customer experience in a global and continuous way, based on cross-channel KPIs.

Three steps to achieve a great customer experience

1. Why
Perform an analysis of the current situation and from there review in detail the customer’s journey, understanding this journey from the moment he/she decides to “search” for what we offer.
Analyze the root cause of problems throughout the customer journey, at different touch points.
To know the expectations that customers have by segment.

2. The what
Define customer experience design principles:
– Commitments at the different points of contact,
– Roadmap linked to the business model,
– Business plan and the impact of the customer experience on the business plan.

The issue is not to have information but how we use this information to improve the experience with your business, to turn this information into a practical input to solve problems, to improve processes.

3. The how
An appropriate governance model must be developed, as well as KPIs that reflect the commitments to the customer and all the internal steps necessary to be able to fulfill the commitments and make everything that has been stated a regular practice.
Generate incentive plans, based on the outcome of the customer experience.

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canva course

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Why a canva course?

Canva is a website that allows us to develop images to boost your business. It offers a large number of online tools to create your own designs, so that they look very professional. It includes its own image bank and a series of varied tools, where you can also use your own images. With Canva you can create logos, posters, business cards, flyers, covers, invitations, catalogs, brochures, calendars; you can even create a simple web page.
Canva offers a variety of free templates for a variety of designs for multiple purposes. If you don’t consider yourself very creative, it also allows you to make your own designs from scratch, using the wide variety of tools they have.

What is the cost of Canva?

Regarding the cost, you can use it for free, which allows you to access a wide variety of images, but if you want to access all its tools, they have a paid version at a fairly reasonable cost, considering the great potential that this website has.

canva course

En nuestra plataforma www.fenixacademy.net encontrarás un curso de canca el cual con simples explicaciones y totalmente prácticas quedarás capacitado para trabajar de manera independiente con esta gran herramienta.
In this course you will learn to create modern, attractive and professional designs, each one in a practical way that will allow you to master all the elements within the application.

It doesn’t matter if you don’t have prior knowledge of design, since Canva is a very intuitive tool that will help you create all kinds of images in a very simple way.

¿Qué aprenderás en este curso de Canva?

– Aprenderás las múltiples herramientas con las cuales puedes crear tus propios diseños.
– Crear y diseñar diferentes tipos de archivos.
– Desarrollar presentaciones con imágenes ya disponibles en la aplicación.
– Aplicar videos y música en los archivos creados.
– Generar enlace para derivación a whatsapp.
– Crear tu propio código QR
– Como crear enlace a tus redes sociales.
– Crear tu propia web, para dispositivo móvil y para pc (versión horizontal), sin costo adicional!.

Metodología y a quien esta dirigido

METODOLOGÍA:

100% práctico.

DIRIGIDO A: 

Emprendedores, pymes, profesionales y todos aquellos que desean desarrollar una imagen actualizada en sus redes sociales, página web, presentaciones a clientes, entre muchas otras.
No requiere conocimientos de diseño.

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Administration and Finance Leader

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Administration and Finance Leader:
This activity usually has a bias on the part of the rest of the areas of the organization, the person who “sees the money”, however, and although the phrase is correct, there are a series of activities that are invisible to the rest of the collaborators. In a certain way, it is an absolutely critical function since it is the processor of all the information and commercial flows, and its job is to capture, process and report the results of these processes in a timely manner as required by the general management.

The Administration and Finance Leader is not always well understood by his peers

This role of control and norms is not always well received by more creative areas where control covers a small space in their way of seeing the work, therefore, some very common professional friction is generated. The personality of this leader must then be special, with temperance and zeal for intense rigor, but with the criteria of being able to “reconcile” with his peers in pursuit of a common good, as long as this is within a reasonable framework. Por esta razón este líder cumple muchas veces el rol de reemplazo natural de las altas gerencias. aFor this reason, this leader often fulfills the role of natural replacement for senior management.

Working Capital

For those who then assume that “he who sees the money” only cares about that, we must inform them that the correct term is working capital, a concept that refers to the economic resource that allows both purchases and the company’s fixed cost It is always financed, that the money is not lacking. This permanent analysis of the gaps between what I sell and collect against all obligations is a very stressful and daily task from which the rest only see final results.

Administration and Finance Leader

Another key activity is the recording of all these movements in an accounting that allows for comparative analysis of figures, where the sales and purchase budgets made by the other areas are reflected in their reality. Many times this generates new friction where each area defends its own figures and the administration and finance leader is the counterpart. Therefore, he must be one hundred percent sure of his figures in order to align the other areas. This requires a lot of analysis and previous contrasts, again invisible to the rest.

Management with other areas

When the above works well, accounting becomes a management and projection tool and sensitivity analysis on future closing scenarios, which helps decision-making on investment, purchases, taxes, etc.
Depending on the size of the business, it is very common to find that this leader must manage the areas of human resources or people management, for which he must have a permanent update of the current labor regulations together with security controls, that is, he must ensure that the remunerations are correctly applied, that the contracts are updated, that the security measures are of normal use, since each one of these elements that are out of norm imply fines and punishments from the supervisory entities. Therefore, here as in many activities of this leader there is little applause and there is a high risk of calls for attention when a procedure is not followed.

More activities than they seem: Administration and Finance Leader

In tax matters, it must always be updated, because according to the changes in regulations in each country, a business could go from being profitable to having losses only due to a mistaken application of the appropriate regulations.
In tax matters, it must always be updated, because according to the changes in regulations in each country, a business could go from being profitable to having losses only due to a mistaken application of the appropriate regulations. And also have a number of natural contingencies of any organization. And as always without losing sight of any of the initial points mentioned.
I repeat, this leader must have a deep closeness to order and temperance, only then will he be able to make his function a role of personal and professional excellence.

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Keys of the Commercial Leader

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Keys of the Commercial Leader.

In a globalized world, the different activities almost always border on the need to trade or sell to some degree. The market is full of professionals who “fell” in the need to start selling. Selling is inherent to all activities because we always depend on third parties who accept the results of our functions, the student who presents his work, a thesis, the professional who delivers a report to his boss, etc. We are always processing a “sale”. In a more direct role, the commercial activity that incorporates sales, among other things, is not only that, it usually has a degree of intuitive inspiration on what to do, what to sell, how to do it?

What to sell? How to sell?

But clearly there is proven methodology in organizations that have already established guidelines for this. It is very easy to get lost in the sea of activity that surrounds a sale and very simple to be ineffective. On this point, it is necessary to do a professional benchmark and thus find out what are the critical activities of a successful business leader. We can mention a few but they are based on the correct identification of a business model, the design of what we do, how we do it and for whom we do it, the idea embodied in a model allows us to identify the added value of our activity for the end customer and that gives us a route, focus, orientation.

Keys of the Commercial Leader

This is where the search for the appropriate sales force for this model arises. Defining the profiles of a salesperson is not an easy thing, much less the search, which is why eliminating the uncertainty gaps with the model is so critical. The next stage is the generation of clients, prospecting, quoting, negotiating and closing in a continuous cycle of feeding a large business tube, the so-called pipeline, funnel in the traditional literature. The concept is simple, I must assume that the probabilities that the final sale will always be a percentage of all the prospects or leads that I have registered, it would be an exceptional case if all of them were billed, but the usual thing is a measure that each business must determine, for example, of 10 businesses entered, I close 3 or 2, the conversion rate is around 25%.

CRM, customer relationship management. What are we talking about?

This tells me that if I need a monthly billing number, I should always have that number multiplied by 4 in order to reach my goals. And since sales cycles also vary, in order to have one, two, three more months of billing that I need (and my commissions!) I must feed this tube today.
They will understand that when the business requires dozens of prospects, managing this becomes very complex. But for that there are systems such as a CRM, customer relationship management, acronyms that mean customer relationship management. There are a number of programs, some simple and others very sophisticated, where sellers must leave their daily activities, calls, emails, quotes, reminders, meeting schedules, etc. On the one hand, the system provides updated reports and, on the other, support from agenda that reminds meetings to direct mail and cell phones, so as not to miss any opportunity.

Integrating a variety of managements is the key

This activity consumes a lot of the leader’s time when salespeople are not used to registering.
This is how the day of the commercial leader is consuming. But there are still other management tasks with other teams, such as marketing, which must be given a series of inputs, guidelines, documents to carry out its work and generate lead capture campaigns, positioning of the company in new markets, loyalty, etc And finally there are the coordinations with the logistics areas, which today have become a very relevant link in the customer’s shopping experience, positively or negatively affecting all the activities previously carried out, therefore, having an alignment Clear delivery policies, guarantees, changes and returns should always be on the commercial leader’s radar, since all this is part of the commercial leader’s keys.

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The World of Cryptocurrencies

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The World of Cryptocurrencies

Very frequently we are hearing information about bitcoin moving with a lot of volatility, that there is no regulation of them, some that say that it is a bubble and others that it will be the future of the financial business. All this seems something far away even for our reality far from the markets traded by the great powers. But since this world is at breakneck speed, I had the opportunity to meet one of the world’s largest crypto brokers and almost simultaneously a foreign provider asks us to pay him in bitcoin and not in the usual currency. This generated consultations with local regulations, opening the door to the world of cryptocurrencies.

What are cryptocurrencies and how do they work?

Cryptocurrencies are a new asset class designed to function as a medium of exchange. The first cryptocurrency was designed in 2008 and first entered into circulation in 2009; that first cryptocurrency is Bitcoin.
As of today, there are more than 8,400 cryptocurrencies in circulation and it is expected that the number of coins and their value will continue to increase in the near future.
The first cryptocurrencies were conceived as a means of transferring and preserving value like any sovereign currency and precious metals such as gold and silver. Subsequently, other uses have been developed, including content distribution platforms such as YouTube, social networks such as Facebook and storage sites such as Dropbox, just to mention a few.

Who invented cryptocurrencies?

In October 2008, an author or group of authors under the pseudonym Satoshi Nakamoto published a text called “Bitcoin: A Peer-to-Peer Electronic Cash System” in which the bases on which a decentralized digital currency is proposed, that is to say, that it does not depend on or is supported by a central authority (government) and that it does not require an intermediary to be carried out, but is entirely maintained by the network of users (nodes) that uses it.
In technical terms and trying to summarize.

How do cryptocurrencies work?

Cryptocurrencies are based on a technology known as “Blockchain” (chain of blocks) proposed by Nakamoto in his original text. The blockchain is in accounting terms a distributed ledger (book where accounting transactions are kept and recorded) (anyone can have a copy of the ledger) and is programmed to be updated every certain amount of time, in Bitcoin. These blocks concentrate all the transactions made in that space of time and are validated by the users in order to maintain the integrity of the network. If there is a block that is adulterated or different from the rest, it is automatically discarded and invalidated, so it is not part of the chain.
The participants (nodes) that act as validators and protectors of the network are known as miners. Miners use computer processing power (electricity) to solve a mathematical problem designed by the system. The first node to solve the problem is rewarded with coins for the service provided to the network as well as rewards for the expenses incurred in performing this task; in the case of Bitcoin, the reward is 12.5 BTC
In summary, mining has two objectives:

1) Ensure the integrity of the network and

2) Establish the mechanism by which new currencies are introduced into the system.

Are cryptocurrencies money?

The first reaction that many people have when reading or hearing that Bitcoin is a form of digital money is skepticism. Why does it have value if there is nothing to back it up? How can I trust a currency that is not regulated? Who and how determines the value? These are some of the most common questions. To better understand it is healthy to remember what parameters have what we accept today without problems as money.
Money characteristics:
Money is a tool that facilitates the exchange of goods and services in a society. By definition, for an asset to be considered money, it must fulfill the following three functions:
1. To be an instrument to transfer value
2. To be an instrument to store value
To be an instrument that can be used to measure and compare value.

A bit of history

In 1944 an agreement known as the Bretton Woods Agreement was reached in which 44 countries agreed to the creation of sovereign currencies pegged to the dollar while the dollar was pegged to gold. In 1971, the U.S. government cancelled the convertibility of the dollar to gold and thus most of the world’s currencies were left with no backing other than the issuing government’s promise to pay. This system is known as fiat money and is used by most countries today. This means that pesos, dollars and other sovereign currencies, unlike popular beliefs, are not backed by anything more than a promise to pay.
In short, a 1000 peso bill is worth that much because we trust that tomorrow someone else will accept it and take it as valid for a value equivalent to 1000 pesos without having an intrinsic value. Let’s remember that at the end of the day, a ticket is a piece of paper.
Digital currencies fulfill the functions of money and also share its properties. Let’s take Bitcoin as an example: Bitcoin can be used to make transfers of value almost instantaneously and at a very low cost to any part of the world. It also fulfills the function of preserving value, it is enough to have a “Wallet” to store them safely. Additionally, Bitcoin is highly portable, liquid, divisible (up to 8 units), that is, the smallest unit of Bitcoin is 0.00000001 BTC also known as “Satoshi” in honor of its creator and it is also highly secure and practically indestructible. This is how the world of cryptocurrencies works.

The world of cryptocurrencies

It is for these reasons that Bitcoin and other cryptocurrencies can be considered a form of money. Like the current monetary system based on a promise to pay and a collective agreement to be accepted as a means of payment, Bitcoin has value because its user network has determined it based on supply and demand. In addition, Bitcoin generates value for society today by being used as an additional tool for trade, it also offers a savings option to populations that do not have access to banking, and serves as a hedging tool for sovereign currencies in crisis. economic and political.
There are already a number of industrial and banking companies that have accepted this currency such as Tesla, PayPal and BBVA along with countries like the USA, Japan, China and others that have cryptocurrency assets circulating. Many countries are seriously analyzing the incorporation of this type of currency through their central banks.
This is mainly due to the ease and cost savings of transfers without intermediaries and at almost instantaneous speed.
Traditional banks are forced to mutate, since there are platforms that allow you to broker cryptos as local currency, transfer to any part of the world and even take placements with a crypto base, dollar, gold or other assets.
A lot of information to digest suddenly, but it is what is already in force and growing.

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