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IX MM&ALatin Congress

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MM&A Global Consulting is an international network that provides comprehensive services to multinational companies in the Americas, Europe and Asia. In June of this year, we held the IX MM&ALatin Congress to renew and strengthen our alliances.

What has been the best thing about working in the MM&ALatin network?

Belonging to an international network allows you to meet business sources, lifestyles and enhance your skills, generate synergies and mutual learning.

Through the network, we broaden and deepen the relationship between international companies and multinationals, thanks to mutual collaboration.

In a globalized and highly changing world, it is necessary to have visions and relationships that are beyond borders, in this way we achieve exponential growth, without the need to be everywhere.

IX MM&ALatin Congress

What did you think was the best part of the meeting?

The willingness of each delegation to achieve a common activity for the continent and the efforts of the matrix to make this happen. With this we not only strengthen the current network, but also begin to work so that it continues to expand, in a collaborative manner as it has been up to now.

I believe that there is no better way to achieve a direct business relationship, where we can accurately distinguish the potential of each subsidiary.

What projections do you envision for the future of the network proposed at the IX MM&ALatin Congress?

The projections are very high due to the reach to the East and among our countries. After the pandemic, there is now all the will and the channels to boost all types of business.

What do you think are the main considerations that the network must have in order to be maintained over time?

Essentially, the quality of the services that the entire network achieves with its professionals, the synergy between countries and local services that can be exported and the excellent climate of communication among all participants.

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Administration and Finance Leader

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Administration and Finance Leader:
This activity usually has a bias on the part of the rest of the areas of the organization, the person who “sees the money”, however, and although the phrase is correct, there are a series of activities that are invisible to the rest of the collaborators. In a certain way, it is an absolutely critical function since it is the processor of all the information and commercial flows, and its job is to capture, process and report the results of these processes in a timely manner as required by the general management.

The Administration and Finance Leader is not always well understood by his peers

This role of control and norms is not always well received by more creative areas where control covers a small space in their way of seeing the work, therefore, some very common professional friction is generated. The personality of this leader must then be special, with temperance and zeal for intense rigor, but with the criteria of being able to “reconcile” with his peers in pursuit of a common good, as long as this is within a reasonable framework. Por esta razón este líder cumple muchas veces el rol de reemplazo natural de las altas gerencias. aFor this reason, this leader often fulfills the role of natural replacement for senior management.

Working Capital

For those who then assume that “he who sees the money” only cares about that, we must inform them that the correct term is working capital, a concept that refers to the economic resource that allows both purchases and the company’s fixed cost It is always financed, that the money is not lacking. This permanent analysis of the gaps between what I sell and collect against all obligations is a very stressful and daily task from which the rest only see final results.

Administration and Finance Leader

Another key activity is the recording of all these movements in an accounting that allows for comparative analysis of figures, where the sales and purchase budgets made by the other areas are reflected in their reality. Many times this generates new friction where each area defends its own figures and the administration and finance leader is the counterpart. Therefore, he must be one hundred percent sure of his figures in order to align the other areas. This requires a lot of analysis and previous contrasts, again invisible to the rest.

Management with other areas

When the above works well, accounting becomes a management and projection tool and sensitivity analysis on future closing scenarios, which helps decision-making on investment, purchases, taxes, etc.
Depending on the size of the business, it is very common to find that this leader must manage the areas of human resources or people management, for which he must have a permanent update of the current labor regulations together with security controls, that is, he must ensure that the remunerations are correctly applied, that the contracts are updated, that the security measures are of normal use, since each one of these elements that are out of norm imply fines and punishments from the supervisory entities. Therefore, here as in many activities of this leader there is little applause and there is a high risk of calls for attention when a procedure is not followed.

More activities than they seem: Administration and Finance Leader

In tax matters, it must always be updated, because according to the changes in regulations in each country, a business could go from being profitable to having losses only due to a mistaken application of the appropriate regulations.
In tax matters, it must always be updated, because according to the changes in regulations in each country, a business could go from being profitable to having losses only due to a mistaken application of the appropriate regulations. And also have a number of natural contingencies of any organization. And as always without losing sight of any of the initial points mentioned.
I repeat, this leader must have a deep closeness to order and temperance, only then will he be able to make his function a role of personal and professional excellence.

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Keys of the Commercial Leader

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Keys of the Commercial Leader.

In a globalized world, the different activities almost always border on the need to trade or sell to some degree. The market is full of professionals who “fell” in the need to start selling. Selling is inherent to all activities because we always depend on third parties who accept the results of our functions, the student who presents his work, a thesis, the professional who delivers a report to his boss, etc. We are always processing a “sale”. In a more direct role, the commercial activity that incorporates sales, among other things, is not only that, it usually has a degree of intuitive inspiration on what to do, what to sell, how to do it?

What to sell? How to sell?

But clearly there is proven methodology in organizations that have already established guidelines for this. It is very easy to get lost in the sea of activity that surrounds a sale and very simple to be ineffective. On this point, it is necessary to do a professional benchmark and thus find out what are the critical activities of a successful business leader. We can mention a few but they are based on the correct identification of a business model, the design of what we do, how we do it and for whom we do it, the idea embodied in a model allows us to identify the added value of our activity for the end customer and that gives us a route, focus, orientation.

Keys of the Commercial Leader

This is where the search for the appropriate sales force for this model arises. Defining the profiles of a salesperson is not an easy thing, much less the search, which is why eliminating the uncertainty gaps with the model is so critical. The next stage is the generation of clients, prospecting, quoting, negotiating and closing in a continuous cycle of feeding a large business tube, the so-called pipeline, funnel in the traditional literature. The concept is simple, I must assume that the probabilities that the final sale will always be a percentage of all the prospects or leads that I have registered, it would be an exceptional case if all of them were billed, but the usual thing is a measure that each business must determine, for example, of 10 businesses entered, I close 3 or 2, the conversion rate is around 25%.

CRM, customer relationship management. What are we talking about?

This tells me that if I need a monthly billing number, I should always have that number multiplied by 4 in order to reach my goals. And since sales cycles also vary, in order to have one, two, three more months of billing that I need (and my commissions!) I must feed this tube today.
They will understand that when the business requires dozens of prospects, managing this becomes very complex. But for that there are systems such as a CRM, customer relationship management, acronyms that mean customer relationship management. There are a number of programs, some simple and others very sophisticated, where sellers must leave their daily activities, calls, emails, quotes, reminders, meeting schedules, etc. On the one hand, the system provides updated reports and, on the other, support from agenda that reminds meetings to direct mail and cell phones, so as not to miss any opportunity.

Integrating a variety of managements is the key

This activity consumes a lot of the leader’s time when salespeople are not used to registering.
This is how the day of the commercial leader is consuming. But there are still other management tasks with other teams, such as marketing, which must be given a series of inputs, guidelines, documents to carry out its work and generate lead capture campaigns, positioning of the company in new markets, loyalty, etc And finally there are the coordinations with the logistics areas, which today have become a very relevant link in the customer’s shopping experience, positively or negatively affecting all the activities previously carried out, therefore, having an alignment Clear delivery policies, guarantees, changes and returns should always be on the commercial leader’s radar, since all this is part of the commercial leader’s keys.

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The World of Cryptocurrencies

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The World of Cryptocurrencies

Very frequently we are hearing information about bitcoin moving with a lot of volatility, that there is no regulation of them, some that say that it is a bubble and others that it will be the future of the financial business. All this seems something far away even for our reality far from the markets traded by the great powers. But since this world is at breakneck speed, I had the opportunity to meet one of the world’s largest crypto brokers and almost simultaneously a foreign provider asks us to pay him in bitcoin and not in the usual currency. This generated consultations with local regulations, opening the door to the world of cryptocurrencies.

What are cryptocurrencies and how do they work?

Cryptocurrencies are a new asset class designed to function as a medium of exchange. The first cryptocurrency was designed in 2008 and first entered into circulation in 2009; that first cryptocurrency is Bitcoin.
As of today, there are more than 8,400 cryptocurrencies in circulation and it is expected that the number of coins and their value will continue to increase in the near future.
The first cryptocurrencies were conceived as a means of transferring and preserving value like any sovereign currency and precious metals such as gold and silver. Subsequently, other uses have been developed, including content distribution platforms such as YouTube, social networks such as Facebook and storage sites such as Dropbox, just to mention a few.

Who invented cryptocurrencies?

In October 2008, an author or group of authors under the pseudonym Satoshi Nakamoto published a text called “Bitcoin: A Peer-to-Peer Electronic Cash System” in which the bases on which a decentralized digital currency is proposed, that is to say, that it does not depend on or is supported by a central authority (government) and that it does not require an intermediary to be carried out, but is entirely maintained by the network of users (nodes) that uses it.
In technical terms and trying to summarize.

How do cryptocurrencies work?

Cryptocurrencies are based on a technology known as “Blockchain” (chain of blocks) proposed by Nakamoto in his original text. The blockchain is in accounting terms a distributed ledger (book where accounting transactions are kept and recorded) (anyone can have a copy of the ledger) and is programmed to be updated every certain amount of time, in Bitcoin. These blocks concentrate all the transactions made in that space of time and are validated by the users in order to maintain the integrity of the network. If there is a block that is adulterated or different from the rest, it is automatically discarded and invalidated, so it is not part of the chain.
The participants (nodes) that act as validators and protectors of the network are known as miners. Miners use computer processing power (electricity) to solve a mathematical problem designed by the system. The first node to solve the problem is rewarded with coins for the service provided to the network as well as rewards for the expenses incurred in performing this task; in the case of Bitcoin, the reward is 12.5 BTC
In summary, mining has two objectives:

1) Ensure the integrity of the network and

2) Establish the mechanism by which new currencies are introduced into the system.

Are cryptocurrencies money?

The first reaction that many people have when reading or hearing that Bitcoin is a form of digital money is skepticism. Why does it have value if there is nothing to back it up? How can I trust a currency that is not regulated? Who and how determines the value? These are some of the most common questions. To better understand it is healthy to remember what parameters have what we accept today without problems as money.
Money characteristics:
Money is a tool that facilitates the exchange of goods and services in a society. By definition, for an asset to be considered money, it must fulfill the following three functions:
1. To be an instrument to transfer value
2. To be an instrument to store value
To be an instrument that can be used to measure and compare value.

A bit of history

In 1944 an agreement known as the Bretton Woods Agreement was reached in which 44 countries agreed to the creation of sovereign currencies pegged to the dollar while the dollar was pegged to gold. In 1971, the U.S. government cancelled the convertibility of the dollar to gold and thus most of the world’s currencies were left with no backing other than the issuing government’s promise to pay. This system is known as fiat money and is used by most countries today. This means that pesos, dollars and other sovereign currencies, unlike popular beliefs, are not backed by anything more than a promise to pay.
In short, a 1000 peso bill is worth that much because we trust that tomorrow someone else will accept it and take it as valid for a value equivalent to 1000 pesos without having an intrinsic value. Let’s remember that at the end of the day, a ticket is a piece of paper.
Digital currencies fulfill the functions of money and also share its properties. Let’s take Bitcoin as an example: Bitcoin can be used to make transfers of value almost instantaneously and at a very low cost to any part of the world. It also fulfills the function of preserving value, it is enough to have a “Wallet” to store them safely. Additionally, Bitcoin is highly portable, liquid, divisible (up to 8 units), that is, the smallest unit of Bitcoin is 0.00000001 BTC also known as “Satoshi” in honor of its creator and it is also highly secure and practically indestructible. This is how the world of cryptocurrencies works.

The world of cryptocurrencies

It is for these reasons that Bitcoin and other cryptocurrencies can be considered a form of money. Like the current monetary system based on a promise to pay and a collective agreement to be accepted as a means of payment, Bitcoin has value because its user network has determined it based on supply and demand. In addition, Bitcoin generates value for society today by being used as an additional tool for trade, it also offers a savings option to populations that do not have access to banking, and serves as a hedging tool for sovereign currencies in crisis. economic and political.
There are already a number of industrial and banking companies that have accepted this currency such as Tesla, PayPal and BBVA along with countries like the USA, Japan, China and others that have cryptocurrency assets circulating. Many countries are seriously analyzing the incorporation of this type of currency through their central banks.
This is mainly due to the ease and cost savings of transfers without intermediaries and at almost instantaneous speed.
Traditional banks are forced to mutate, since there are platforms that allow you to broker cryptos as local currency, transfer to any part of the world and even take placements with a crypto base, dollar, gold or other assets.
A lot of information to digest suddenly, but it is what is already in force and growing.

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Meaningful reading

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Meaningful Reading in the Knowledge Age

I recently faced the need to start rereading part of my library, books that I enjoyed very much even from my youth, where it seems that they were always written anew because rereading them reveals something that I had not seen or understood. Two phenomena occur here, one that we read to a dead letter or that our inner state changes over the years and we understand through lived experience, which is the mother of instruction, generating reading with a new meaning.

How much time do you spend reading?

We have realized that, in addition, the retention and reading capacity of our social and cultural environment has also decreased and, therefore, the demands on the ecosystem that surrounds it as well, thus creating a vicious circle of people navigating in a sea of information but 1 meter deep. This being the case, we are rather “predators” of information that we cannot filter to see if we are seeing something real or fake, and this is because since we do not have references of who or who is more or less expert and less wise, we remain with which it “sounds” the most. This is how a series of characters spring up who think about everything just for having a bigger showcase on this or that social network, it is part of our reality increased by the pandemic. Influencers and opinionologists with a pretty face seduce by a few likes

Reading activates our mind!

The ability to read properly is essential to discriminate and make decisions. Thus, the challenge is to resume reading for joy and breadth of knowledge. It was then that under the aegis of a mental coach, a sophisticated but incredibly real qualification, I began to look for ways to improve my data and technique incorporation time.
In this process I discover that the last time I learned to read was around 5 years old, with the same methodology that my parents and grandparents learned, and now my children. It is strong to note that the way of teaching does not change and the need today is very different. We read dozens of emails, news, reports, posts, memes, etc. only in a social environment, add to that, those who study a series of books and papers, and if there is time left something personal….. we are as they say in the ERA OF KNOWLEDGE, leaving behind the era of the industrial world. Understanding that it is called knowledge for the innovation processes that are recycled over and over again, generating progress. Although this is not new, it was mentioned by management philosopher Peter Drucker in 1969.

An upgrade is urgent, don't you think? Retomar la Lectura con sentido.

En esta era ahora digital hablando de terabytes de información circulando y generándose todos los días seguimos leyendo como hace decenas de años atrás. Urge un upgrade no les parece?
Pues bien, otra cosa muy relevante que aprendí de mi coach es que todos los líderes vigentes y pasados han sido grandes lectores y no sólo de temas referidos a sus gustos directos, sino de un alto tema de materias globales que les permiten siempre tener una visión adelantada de los hechos.
Debemos retomar la lectura sabia, y mejorar la metodología , mejorando rendimientos y comprensión activando así aspectos cognitivos que se están haciendo invisibles para las nuevas generaciones.

Rescatemos la lectura!!

Sabían uds que puede aumentar y disfrutar de adquirir conocimientos maravillosos mejorando el entrenamiento mental en muy poco tiempo pero haciendo que su hábito se alinee con lo que su cerebro desea recibir. Es real y válido, pero debe haber una motivación de cambio.
La mía fue la necesidad de releer temas de mi gusto y profesionalmente porque recibo múltiples informes de diversas empresas que debo retener y procesar, pero también porque es importante saber DISCRIMINAR, tal como decía el sabio Krishnamurti, padre de la teosofía, el primer paso siempre será discriminar para obtener verdadera y real sabiduría.
Rescatemos la lectura!! Sólo cosas buenas surgen de una sociedad correctamente informada.

Alvaro Flores

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Whatsapp Business for SMEs

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WhatsApp Business for SMEs, is a Digital tool.

In a globalized world where we can carry out exchanges online that previously took place face to face, with the possibility of generating business on a scale that was previously unimaginable, knowledge and development of a digital ecosystem is necessary. Part of this digital ecosystem today is WhatsApp Business for SMEs, a tool for entrepreneurs that is being strengthened every day.

In digital marketing, the ecosystem seeks to position and make brands known to potential users who browse various search engines and social networks. Este ecosistema considera recursos y acciones determinadas que permiten que el mensaje, de una determinada empresa logre una comunicación más efectiva, que el markeThis ecosystem considers certain resources and actions that allow the message of a certain company to achieve more effective communication than traditional marketing.ting tradicional.

Digital Marketing, through its ecosystem, seeks complementary development among the various existing tools. For this it is important not to rule out any, quite the contrary, develop them according to your type of client, what you offer and complement each other, in this way if you cannot contact your client through one channel, you can do so through another.

Why WhatsApp Business for SMEs?

Statistics say that 61% of people check updates and messages before and after getting in or out of bed and WhatsApp is the messaging application that ranks first with more than 2,000 million users in the world, for this great potential WhatsApp Business has been created as a new sales-enhancing tool, which becomes
Be part of this digital ecosystem.
The WhatsApp Business application is a platform that seeks to generate business, especially for SMEs and entrepreneurs, through the possibility of creating a commercial business profile, where you can share important information regarding your business.

Advantages of WhatsApp Business for SMEs

WhatsApp has become the most widely used instant messaging tool in the world, which is why WhatsApp business was created for businesses and this is fantastic because it gives us the option of being able to interact very directly with a potential client and as a complement to other communication tools.

Advantages:
– Easy to install and configure.
– Is free.
-You can create categories to classify your contacts with the labels you want.
-Possibility of sending messages to groups of up to 256 people, without having to go one by one.
-Possibility of sending messages to groups of up to 256 people, without having to go one by one.
– When you send a message, what you send is a mass message to those people, but the contacts do not see the other people to whom you have sent a message.

– You can generate auto-programmed messages: if you are contacted for the first time, the person can receive a welcome message pre-designed by you or when you receive a message after hours.
– It allows you to create a company profile visible to customers (opening hours, category, link to your website, etc.) thus providing greater security to people when contacting you through this application.
– You can send or receive proof of purchase, catalogues, video, among others.
– By having whatsapp business you avoid exposing your private life by giving your number to strangers.

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Neuroscience and Neurorights

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Since Isaac Asimov published a collection of stories entitled Yo Robot in 1950, clearly ascribed to the science fiction genre, to the present day, when the ethical and legal problems of intelligent robots are the subject of discussion and debate by the Council of the European Union, it has not been that long. Technological advances, at any time, bring advantages, introducing improvements in the quality of life of people, but they can also generate risks, due to their possible impact on the known social order, risks that must be known, debated, and reduced or avoided. as far as possible. Regarding this, what about neurosciences and neurorights?

We have to address the importance of the privacy of citizens, in relation to neruscience and neurorights, to reconcile both worlds

One of the characteristics of this new technological Revolution is the enormous speed with which the changes are produced, which are not limited to a sectorial scope, but have economic, social, and cultural repercussions of a general nature. Faced with those who are always in favor of technology and accept it with uncritical fascination, or those who look at everything with suspicion, even fear, it is necessary to deepen the social, ethical and legal debate on the changes that digital transformation entails. and artificial intelligence.
The Council of the European Union presented in February 2019 the importance of guaranteeing full respect for the rights of citizens through the application of ethical guidelines for the development and use of artificial intelligence.

Neuroscience and Neurorights How to reconcile?

Thus it is worth mentioning as a concept Neuroscience as a field of science that studies the nervous system and all its aspects; such as its structure, function, ontogenetic and phylogenetic development, biochemistry, pharmacology and pathology; and how its different elements interact, giving rise to the biological bases of cognition and behavior.
Neuroscience in the last decade has brought many important advances that may begin to affect the way our brains are used and shared, and that’s what we’re talking about when we talk about neurorights. Currently there are imaging techniques that allow very crudely to have a line of thoughts of a subject. That suggests that one could in principle look at the activity of the brain and predict more or less partially what things the person is thinking.
At the current rate of investigation, a person could be exposed to all of their thoughts and mental privacy being exposed to scrutiny by someone. There is a threat to mental privacy there, in terms of someone being able to know what I want and what I think, and it is not up to me whether the person knows.

How to optimize technology for the good of consumers?

Another issue that comes up when we talk about neurorights has to do with the ability that neuroscience has today to intervene in the brain. In other words, I can improve the brain, and therefore I can make brains that are more capable than others, and that can generate inequality in the population, with empowered human beings, which creates a whole ethical problem. That is also part of this discussion.
The brain-machine interface, the fact that we can connect to a robot or a machine, is another point that enters into this debate. But if the machine is wrong, whose fault is it? The computer? The programmer? My brain? There are already patients in whom interventions are performed on the brain in terms of the brain-machine interface. So this is not something that is going to happen, but something that is already happening, in a rather primitive way, but it is starting to happen. There are wheelchairs that are being controlled by the head, and patients suffering from Parkinson’s that improve through direct stimulation of the spinal cord, which also computation and brain.

Technological advances, well used, are a great opportunity for development

In 2017 Rafael Yuste, director of the Center for Neurotechnology at Columbia University and who leads the BRAIN Project (Brain Research Through Advancing Innovative Neurotechnologies), an American initiative that since 2013 seeks to understand the functioning of our brain’s synaptic networks, signed with 25 other leading scientists an article in Nature Magazine entitled “Four ethical priorities for neurotechnologies and Artificial Intelligence”.
Yuste, who has been one of the promoters in this matter, then became the spokesperson for a proposal that seeks to define neural data –based on the brain activity of each individual–, in order to be able to give them legal protection and incorporate them into the bill of human rights five inalienable neurorights: mental privacy, personal identity, free will, equal access and non-discrimination in access to neurotechnologies.

Vision in Chile, regarding neuroscience and Neurorights

In Chile, the emergence of this topic had an immediate echo in the scientific community, and through the Senate’s Future Challenges Commission, an interdisciplinary group of scientists is developing the proposal for our country to lead the first worldwide protection pilot Ethics and legal of neurodata. This, in order to set an example and demonstrate that it is possible to move forward to regulate its relationship with artificial intelligence, the ethical, biological impact, its relationship with the maintenance of the dignity of the person, and the challenges that arise given the implications of Know these signs.
Today around the world there are Artificial Intelligence policies, and in those policies guidelines are established to protect the data, but not to protect the mental right to have one’s brain read or not. This much more limited proposal seeks for Chile to be a pioneer in identifying the rights of people in relation to new technologies and the brain.

Legislating on issues of neuroscience and neurorights is necessary!

The neuroscientific community here is small, therefore it has the opportunity to discuss these things more efficiently than a community where there are thousands of scientists, with thousands of different perspectives. And considering that Chile is a fairly small country in terms of legislation, it can promote such a thing faster than other countries, and therefore has the opportunity to become a pioneer.
* Director of the Department of Neuroscience and researcher at the Millennium Institute of Biomedical Neuroscience (BNI), of the Faculty of Medicine of the U. de Chile

Chile could be the first country to protect neurorights by law, since in April 2021 the initiative was approved in the Senate, however it still must be approved in the Lower House for its full dispatch. Unanimously, the Senate Chamber approved the constitutional reform project that modifies article 19, number 1, of the Fundamental Charter “to protect mental integrity and indemnity in relation to the advancement of neurotechnologies.”

Do you consider that privacy is currently violated?

In this way, Chile is only one step away from becoming the first country in the world to include neuro-rights in its Constitution.
The initiative (together with the one for the protection of neurorights and mental integrity) born in the Challenges of the Future commission and chaired by Senator Guido Girardi, is being closely watched by the international community, especially by Spain, France, the United States and United Nations. After its approval in the Senate Chamber, Girardi stated that “this project is going to be a marker worldwide and Chile is going to be the flagship, the first pilot that is going to regulate neurorights so that these technologies are for the good of humans “.
The senator also specified that “President Piñera is going to take this project to Prosur, he has already discussed it with several Latin American leaders, as well as with the president of France (Emmanuel Macron) and other European leaders. This project unites Chile, it is the example that we can have common visions and work together on the great challenges facing the country”.

Neuroscience and neurorights, much to learn!

The constitutional reform project that modifies article 19, number 1, of the Fundamental Charter “to protect mental integrity and indemnity in relation to the advancement of neurotechnologies”, indicates that “scientific and technological development will be at the service of people and will be carried out with respect to life and physical and mental activity.The law will regulate the requirements and conditions for its use in people, and must tend especially to safeguard brain activity, as well as the information coming from it “.
In this way, it can be less than the reality mentioned in many articles from the famous Singularity University about the inevitable fusion of people to technology through AI, Cloud, Virtuality among others, it is already a concrete fact and then the ethical dilemma arises. , to ask ourselves how far is the limit of humanity, what defines us as such and from where we begin to be cyborgs. The theme of several films comes drastically into our lives, the bicentennial man in full is no longer science fiction.

AFS (Sources: U.Barcelona Bioethics Magazine, LaTercera Press)

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Importance of Social Networks

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In a globalized world thanks to technological evolution, today the possibility of making exchanges online is on an unimaginable scale, the market is not only your immediate environment, it is the whole world, as well as you can buy what you want in other countries , your product or service, can be offered in the same way, accessing new markets, cultures and having a greater reach, hence the importance of social networks.
This total connectivity has not only changed the way of buying, but much more importantly, the way of relating. Social networks today are networks of people connected 7 x 24, searching, obtaining information in a collaborative way and seeking to generate communities of mutual support. The importance of social networks goes beyond what we can visualize.

What are social networks?

Social Networks are structures formed on the Internet by people or organizations that connect based on common interests or values. Through them, relationships between individuals or companies are created quickly, without hierarchy or physical limits.

Social networks, in the virtual world, are sites and applications that operate at various levels, but always allowing the exchange of information between people and/or companies.
When we talk about social networks, what comes to mind in the first place are sites like Facebook, Twitter and LinkedIn or applications like Snapchat and Instagram, typical of today, however there are a large number of social networks. You may think that social networks are all the same, but they are not. In fact, they are usually divided into different types, according to the purpose of the users when creating a profile.

Positive aspects:

The use of social networks has been absorbed by people around the world and today it is already part of the routine. This made these spaces a place where brands and companies also wanted to be to interact with their prospects and customers, bringing very positive possibilities, such as:

  • Social networks are a kind of showcase for your company; in them you can show the vision of the business.
  • It is possible to have a much more personalized and direct relationship with each client or potential client, since you can get in touch with each one, either to solve problems or to discover new needs.
  • When publishing on social networks, it is possible to segment your posts according to the characteristics of the audience, directing your efforts towards those ranges of the public that have more affinity with your solution.
  • Being able to know more about each of your clients: people share their tastes, desires and other information that can be valuable for companies when it comes to getting closer to their target audience. Keep an eye on what’s relevant to your audience to better connect with them.
  • Possibility of selling through these channels: in the same way that it is possible to interact with the public through social networks, it is also possible to use them to sell your products or services, mainly if you approach that audience that already has a relationship with you.

If you are not on social networks, your business does not exist

  • Possibility of diffusion for companies with a low budget: unlike traditional media, advertising on social networks has a lower cost, in addition to the advantage that it is much easier to measure the results;
  • Information in real time: social networks allow the communication of urgent messages from the brand in an official channel. This is very important in the case of managing a crisis, for example, in which it is necessary for the brand to position itself quickly, thus preventing it from taking on larger proportions.

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Technological Responsibility

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Technological Social Responsibility of Companies.

Every day the need for companies to start investing in a more conscious and standardized way in aspects of information security and cybersecurity increases. But we have not touched on a point that may be of greater importance in the face of the companies’ clients and internal collaborators. What value does it have for you that companies consider all the necessary options in order to protect the information that you have provided and to be able to access it with confidence to their platforms? Here comes the importance of Technological Responsibility.

The reality indicates that users make decisions to share their personal information, taking into account the trust that a website gives them, it does so, from a simple perception that is directly influenced by colors or the information provided, but not by referring parameters. to the security of the data provided to them. But, what would happen if, beyond the functions of the marketing and sales areas, organizations were more aware of their corporate social work? Here a window opens so that organizations can generate a competitive advantage with their peers and not precisely thinking of a sanction or fine, on the contrary, as has happened with paradigm shifts in other business areas, the security of the Information and cybersecurity must be taken from a global perspective.

How many companies do you know that generate plans

training for your clients?

Well, the other value of cybersecurity lies in the fact that more capable companies and organizations directly affect the amount and level of risks they will have to face. Well surely today the answer may be closer to spending than investment. Well surely today the answer may be closer to spending than investment. But at the beginning of the 1990s, organizations believed that concern for the environment (and the active contribution to its improvement) was also concern. Perhaps, today -in consideration of the advancement of technologies- it is time to deliver more, to educate more and to generate a collaborative ecosystem that converges in an organization that is more responsible towards its clients and sporadic users.

Today is the right time for organizations to start integrating digital (or technological) social responsibility. It will be a differentiating value for those who allow and improve their policies, who generate mitigation plans and develop plans together with the community and their clients. Surely it will be thought that this will only imply expenses, but digital organizations must be responsible in terms of the information they request from their clients, but to the same extent as that which could be used without the users having a real notion of its use.

Don't you think that more worry will cause

potential clients- see your organization with better eyes?

Undoubtedly, the generation of value can also include social responsibility. From an objective point of view, there are countless needs that are not yet covered. To name a few; the digital divide that exists in the elderly, internet access in vast areas of our country, little or no digital education and why talk about education on the responsible use of digital and technological resources, including cybersecurity.

Corporate Technological Responsibility is Social Responsibility!

The invitation is for organizations to see the potential of generating transversal projects, to see the issue of information security and cybersecurity as something much broader and more important than a simple increase in the infrastructure budget. Obviously, we must start somewhere in our organization, but there is another value that will have a direct reflection on the perception that clients and collaborators have of the organization. If you have two companies that sell the same thing, that use the same technology, we could point out – without fear of being wrong – that you will choose the one that provides greater added value, in this case concern for the digital environment can be an important point considering that digitization has advanced in the last year what was projected for the next five. Task for each one of you, to see how to adapt your plans and projects so that they allow the integral development of your organizations and your clients.

As Carissa Véliz points out “Privacy is power”

“Privacy is collective, like the environment

If you don't take care of your data, others suffer the consequences

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Take care of your privacy on the Internet

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In digital marketing there is a constant desire to understand in detail the behavior of users on the web, seeking to measure the origin of the navigation, the navigation route, how long users stay on the web, whether or not they created an account, the searched topics etc. On the other hand, every day we use social networks to share our personal lives. In them, we have photos and videos of our day to day, our personal information, which if it gets into the wrong hands, could expose our privacy and relevant information.

All the information that we unconsciously provide through our internet browsing and publications on our networks is constantly being measured by marketing, which seeks to measure all navigation traceability and with this information carry out campaigns focused on said behavior. with the aim of ensuring that tastes, positions and ideas are in accordance with what they want to sell, it is for this reason that our information becomes relevant. Take care of your privacy on the Internet!

Take care of your privacy on the Internet, do not expose your data

The documentary “The Social Dilemma” shows the B side of companies that, by measuring the use of interactions, can focus advertising and manage tastes, political positions, ideas, etc. Nothing is accidental, everything you see on the Internet is based on your previous searches and browsing.

Some recommendations to take care of your privacy:

  • Read the terms and conditions of the cookies and networks you wish to access
  • Review the privacy settings of your profile on social networks, protecting your personal data.
  • Evaluate well the details about your personal life that you share and if it is worth doing.

They are simple actions that will save you a hard time and prevent you from suffering negative consequences.

Do not expose your life, take care of your privacy on the Internet

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You can watch the documentary on Netflix

"The Dilemma of Social Networks
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