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Cyberday

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CyberDay

Tips to boost your business

Cyberday is a tremendous opportunity to enhance the image of your business as it has become one of the most anticipated days of the year for the vast majority of people, however to achieve good results it is necessary to prepare well and thus achieve fulfill what is promised, which will become a customer experience that allows to obtain a positive mental positioning at the end of the period. In order for you to be well prepared for CyberDay, we share with you tips to boost your business.

Each stage of the sale is important and must be worked on. to achieve a correct performance.

Benefits of participating in CyberDay

1. Recovering ground lost during the pandemic.
2. Through a good digital marketing strategy, increase the reach of the brand both organic and paid.
3. At the end of the period carry out analysis and studies to obtain more information from potential customers and continue to deepen the relationship with them.
4. Evaluate performance, effectiveness and efficiency of your sales platform and the entire sales process, with a customer experience model, according to your medium-term objectives.
5. Renew inventory.
6. Launch new products.
7. Test new products or innovation in current products.

Some recommendations for CyberDay:

It informs in detail the conditions and terms governing promotions, offers, contests or sweepstakes.

– Do not increase prices days before the start of CyberDay, as these practices instead of benefiting affect your image.

– It respects consumer rights, e.g., warranties.
– Informs clearly and timely the after-sales support, in case of questions, complaints or suggestions.
– Respect everything you offer and advertise.
– Implements expedited after-sales channels for communication in case of queries.

Cyberday will take place between May 30 and June 1, 2022.

– If you have an E-commerce, test the whole process beforehand in order to avoid problems during the CyberDay process, which could affect your sales. For example, configuration of prices and delivery times.
– Check your available stock.
– Monitor constantly and correct as soon as possible any inconsistencies that may appear in the development of the CyberDay.

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Customer Experience

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The importance of customer experience

The world is changing at a speed never seen before. Access to information is unlimited and therefore consumers are more informed and share this information with each other.
A dissatisfied customer is a chain of lost potential customers. Customer experience is becoming increasingly relevant.
What is customer experience?
It is the generation of emotional bonds with the customers of your product or service, which will result in a differentiating element and economic benefit for your business. For this to happen, there must be a value chain that allows this link to be maintained over time.

Customer experience is not only an element of differentiation; it can also have a major impact on the bottom line.

What is the relevance of the customer experience?

– Today it plays a critical role in companies’ ability to differentiate themselves.
– Customer expectations are changing and therefore our businesses must adjust to this new reality.
– Customers do not expect excellence only from large companies; they expect it from any company, it is not a matter of size, but of developing the qualities and capabilities required according to current demands.
Companies have different points of contact with our clients, through which it is possible to obtain relevant information to improve their business. Nowadays it is possible to obtain feedback through surveys (phone calls, emails, etc.) and on the other hand feedback from customers who proactively share their experience.
The challenge lies in what do we do with all this information? How do we structure this valuable feedback?

The objective is to unify the information and then align the entire organization with the customer experience. All this with the final objective of achieving a homogeneous vision and image of the company on the part of the clients.

What does a company that manages customer experience look like?

A company that manages the customer experience has skills distributed throughout the organization, metrics are customer-centric and have been communicated in detail to stakeholders.
– The established tasks are carried out according to plan.
– Roles and responsibilities are clearly established
– Managers monitor the customer experience in a global and continuous way, based on cross-channel KPIs.

Three steps to achieve a great customer experience

1. Why
Perform an analysis of the current situation and from there review in detail the customer’s journey, understanding this journey from the moment he/she decides to “search” for what we offer.
Analyze the root cause of problems throughout the customer journey, at different touch points.
To know the expectations that customers have by segment.

2. The what
Define customer experience design principles:
– Commitments at the different points of contact,
– Roadmap linked to the business model,
– Business plan and the impact of the customer experience on the business plan.

The issue is not to have information but how we use this information to improve the experience with your business, to turn this information into a practical input to solve problems, to improve processes.

3. The how
An appropriate governance model must be developed, as well as KPIs that reflect the commitments to the customer and all the internal steps necessary to be able to fulfill the commitments and make everything that has been stated a regular practice.
Generate incentive plans, based on the outcome of the customer experience.

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Sale and Merger of Companies (M&A)

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When local banking is not sufficient for the working capital that the business requires, one option is to obtain

External or private sources for growth (Growth Capital). These sources will most likely be

International and will lead to a total or partial sale of the company depending on the shareholders’ objective.

We can channel this process through direct contacts or through allied financial boutiques around the world generating a direct sale.

Abroad, an American or Canadian IPO (reverse merger) or equity and structured financing alternatives.

Through the process of selling or merging the company, the shareholders can achieve the dream of growing and obtaining

A well-deserved patrimonial wealth that fulfills the expectations of years of personal and family effort.

Each company has its own stage to grow, consolidate and eventually transform itself through its sale.

Evaluate your case.
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Leadership and Team Management

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Leadership and Team Management. Today we find ourselves in a world where technological progress and cultural change are moving at a speed that requires the incorporation of new tools and work competencies that allow us to develop our work and achieve our objectives.

Today, when we talk about leading teams, it is not only about managing, but also about contributing from an integral point of view. This is possible by developing self-leadership and self-management, so that all the skills necessary for effective and coherent leadership can emerge.

It is for these new needs that we have developed a 100% online course, so you can develop it at your own pace and from anywhere in the world.

This course has practical and effective tools.

The Leadership and Team Management course is available in our online academy.

Leadership and Team Management, in Fénix Academy.

www.fenixacadememy.net

In this course, you will not only learn technical tools, but also self-management tools, which are necessary to effectively lead different work teams.


In the course we will talk about the Leader Coach, the Competencies of the current leader, the importance and the reason of Self-Management, Design Thinking, Feedback and its great potential, you will also learn about the Management of difficult situations, among other multiple tools for your personal and professional development.

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canva course

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Why a canva course?

Canva is a website that allows us to develop images to boost your business. It offers a large number of online tools to create your own designs, so that they look very professional. It includes its own image bank and a series of varied tools, where you can also use your own images. With Canva you can create logos, posters, business cards, flyers, covers, invitations, catalogs, brochures, calendars; you can even create a simple web page.
Canva offers a variety of free templates for a variety of designs for multiple purposes. If you don’t consider yourself very creative, it also allows you to make your own designs from scratch, using the wide variety of tools they have.

What is the cost of Canva?

Regarding the cost, you can use it for free, which allows you to access a wide variety of images, but if you want to access all its tools, they have a paid version at a fairly reasonable cost, considering the great potential that this website has.

canva course

En nuestra plataforma www.fenixacademy.net encontrarás un curso de canca el cual con simples explicaciones y totalmente prácticas quedarás capacitado para trabajar de manera independiente con esta gran herramienta.
In this course you will learn to create modern, attractive and professional designs, each one in a practical way that will allow you to master all the elements within the application.

It doesn’t matter if you don’t have prior knowledge of design, since Canva is a very intuitive tool that will help you create all kinds of images in a very simple way.

¿Qué aprenderás en este curso de Canva?

– Aprenderás las múltiples herramientas con las cuales puedes crear tus propios diseños.
– Crear y diseñar diferentes tipos de archivos.
– Desarrollar presentaciones con imágenes ya disponibles en la aplicación.
– Aplicar videos y música en los archivos creados.
– Generar enlace para derivación a whatsapp.
– Crear tu propio código QR
– Como crear enlace a tus redes sociales.
– Crear tu propia web, para dispositivo móvil y para pc (versión horizontal), sin costo adicional!.

Metodología y a quien esta dirigido

METODOLOGÍA:

100% práctico.

DIRIGIDO A: 

Emprendedores, pymes, profesionales y todos aquellos que desean desarrollar una imagen actualizada en sus redes sociales, página web, presentaciones a clientes, entre muchas otras.
No requiere conocimientos de diseño.

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Administration and Finance Leader

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Administration and Finance Leader:
This activity usually has a bias on the part of the rest of the areas of the organization, the person who “sees the money”, however, and although the phrase is correct, there are a series of activities that are invisible to the rest of the collaborators. In a certain way, it is an absolutely critical function since it is the processor of all the information and commercial flows, and its job is to capture, process and report the results of these processes in a timely manner as required by the general management.

The Administration and Finance Leader is not always well understood by his peers

This role of control and norms is not always well received by more creative areas where control covers a small space in their way of seeing the work, therefore, some very common professional friction is generated. The personality of this leader must then be special, with temperance and zeal for intense rigor, but with the criteria of being able to “reconcile” with his peers in pursuit of a common good, as long as this is within a reasonable framework. Por esta razón este líder cumple muchas veces el rol de reemplazo natural de las altas gerencias. aFor this reason, this leader often fulfills the role of natural replacement for senior management.

Working Capital

For those who then assume that “he who sees the money” only cares about that, we must inform them that the correct term is working capital, a concept that refers to the economic resource that allows both purchases and the company’s fixed cost It is always financed, that the money is not lacking. This permanent analysis of the gaps between what I sell and collect against all obligations is a very stressful and daily task from which the rest only see final results.

Administration and Finance Leader

Another key activity is the recording of all these movements in an accounting that allows for comparative analysis of figures, where the sales and purchase budgets made by the other areas are reflected in their reality. Many times this generates new friction where each area defends its own figures and the administration and finance leader is the counterpart. Therefore, he must be one hundred percent sure of his figures in order to align the other areas. This requires a lot of analysis and previous contrasts, again invisible to the rest.

Management with other areas

When the above works well, accounting becomes a management and projection tool and sensitivity analysis on future closing scenarios, which helps decision-making on investment, purchases, taxes, etc.
Depending on the size of the business, it is very common to find that this leader must manage the areas of human resources or people management, for which he must have a permanent update of the current labor regulations together with security controls, that is, he must ensure that the remunerations are correctly applied, that the contracts are updated, that the security measures are of normal use, since each one of these elements that are out of norm imply fines and punishments from the supervisory entities. Therefore, here as in many activities of this leader there is little applause and there is a high risk of calls for attention when a procedure is not followed.

More activities than they seem: Administration and Finance Leader

In tax matters, it must always be updated, because according to the changes in regulations in each country, a business could go from being profitable to having losses only due to a mistaken application of the appropriate regulations.
In tax matters, it must always be updated, because according to the changes in regulations in each country, a business could go from being profitable to having losses only due to a mistaken application of the appropriate regulations. And also have a number of natural contingencies of any organization. And as always without losing sight of any of the initial points mentioned.
I repeat, this leader must have a deep closeness to order and temperance, only then will he be able to make his function a role of personal and professional excellence.

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Keys of the Commercial Leader

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Keys of the Commercial Leader.

In a globalized world, the different activities almost always border on the need to trade or sell to some degree. The market is full of professionals who “fell” in the need to start selling. Selling is inherent to all activities because we always depend on third parties who accept the results of our functions, the student who presents his work, a thesis, the professional who delivers a report to his boss, etc. We are always processing a “sale”. In a more direct role, the commercial activity that incorporates sales, among other things, is not only that, it usually has a degree of intuitive inspiration on what to do, what to sell, how to do it?

What to sell? How to sell?

But clearly there is proven methodology in organizations that have already established guidelines for this. It is very easy to get lost in the sea of activity that surrounds a sale and very simple to be ineffective. On this point, it is necessary to do a professional benchmark and thus find out what are the critical activities of a successful business leader. We can mention a few but they are based on the correct identification of a business model, the design of what we do, how we do it and for whom we do it, the idea embodied in a model allows us to identify the added value of our activity for the end customer and that gives us a route, focus, orientation.

Keys of the Commercial Leader

This is where the search for the appropriate sales force for this model arises. Defining the profiles of a salesperson is not an easy thing, much less the search, which is why eliminating the uncertainty gaps with the model is so critical. The next stage is the generation of clients, prospecting, quoting, negotiating and closing in a continuous cycle of feeding a large business tube, the so-called pipeline, funnel in the traditional literature. The concept is simple, I must assume that the probabilities that the final sale will always be a percentage of all the prospects or leads that I have registered, it would be an exceptional case if all of them were billed, but the usual thing is a measure that each business must determine, for example, of 10 businesses entered, I close 3 or 2, the conversion rate is around 25%.

CRM, customer relationship management. What are we talking about?

This tells me that if I need a monthly billing number, I should always have that number multiplied by 4 in order to reach my goals. And since sales cycles also vary, in order to have one, two, three more months of billing that I need (and my commissions!) I must feed this tube today.
They will understand that when the business requires dozens of prospects, managing this becomes very complex. But for that there are systems such as a CRM, customer relationship management, acronyms that mean customer relationship management. There are a number of programs, some simple and others very sophisticated, where sellers must leave their daily activities, calls, emails, quotes, reminders, meeting schedules, etc. On the one hand, the system provides updated reports and, on the other, support from agenda that reminds meetings to direct mail and cell phones, so as not to miss any opportunity.

Integrating a variety of managements is the key

This activity consumes a lot of the leader’s time when salespeople are not used to registering.
This is how the day of the commercial leader is consuming. But there are still other management tasks with other teams, such as marketing, which must be given a series of inputs, guidelines, documents to carry out its work and generate lead capture campaigns, positioning of the company in new markets, loyalty, etc And finally there are the coordinations with the logistics areas, which today have become a very relevant link in the customer’s shopping experience, positively or negatively affecting all the activities previously carried out, therefore, having an alignment Clear delivery policies, guarantees, changes and returns should always be on the commercial leader’s radar, since all this is part of the commercial leader’s keys.

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International Alliance MM&A LATIN

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Connect to the world, through trusted alliances

Welcome to the International Alliance MM&A LATIN!.

In current times it seems that saying that we are going to trade and connect with other continents is something quite obvious due to the use of the Internet and all its derivations, but certainly there is something that the digital world still does not deliver, and it is the necessary confidence to be able to choose the channels and supports that are always important to start developing any activity.
Such confidence is a natural result of looking at experience and proven achievements in a business history. That is why having a professional network that manages to deliver these benefits in any country where we have as a goal is very welcome.

International Alliance MM&A LATIN

The MM&A LATIN network to which we belong is an association of accountants, lawyers, economists, engineers and other professionals in 25 cities in 18 countries in the world with a strong Latin American group that seeks to establish trade relations between them and the most developed countries.
Among the services that can be found are accounting and administration, tax control, legal management, organizational consulting, business coaching, obtaining investment capital, audits, buying and selling companies and a pack of services such as market intelligence, investment banking, sports law and international trade in goods and services.

We serve as an official link between countries; stimulating trade, Looking for buyers or products for our clients.

Through our business model, we aim to provide a personalized and dedicated service, ensuring that we meet clients’ needs accordingly. We focus on the cultural transition from one reality to another and we emphasize respecting these cultures and customs, minimizing the disadvantages of diversity and taking advantage of its benefits. We recently started operating our office in Shanghai, China, thus giving our Asian clients full support in their efforts and investments in Latin America. We are in the process of opening operations in Miami and London. Our short-term plans also include strengthening our presence in Latin America, the United States, and growing in Southeast Asia and Turkey.

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As an example, when a local client wishes to expand to other countries in his business plan, there are a series of concerns that arise, existing bilateral treaties, local taxation, company formation and labor systems, local legal representation mode, etc. In parallel, there is a need to study the market, find opportunities in local networks and be assisted by trusted professionals who in this case are already part of the MMALATIN network, which makes access easy and eliminates a large amount of time and resources for get to this base.

"Welcome to Connect and generate Synergies"

As a result of the expansion to the Asian market and its high presence today through the office in China and its relationship with the countries of the MMALAtin Board, a process of establishing relations with Asian companies and public institutions has begun, showing the strengths of Latin America. for them as a destination for our services and products, just as the traditional chambers of commerce of each country would do.

"We are working to do great things together"

It is also a great advantage to be able to offer back office services for these companies since the difference in language and culture is a relevant factor for both worlds and with this model it is possible to make it fluid and successful.
Every day the new way of relating will seek to have a strong digital presence that must be an instrument of human relations that can never be altered by the value aspects of loyalty, trust and responsibility, since these are really the bases of any business relationship. , cultural and emotional.

Welcome to connect.
Alvaro Flores

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The World of Cryptocurrencies

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The World of Cryptocurrencies

Very frequently we are hearing information about bitcoin moving with a lot of volatility, that there is no regulation of them, some that say that it is a bubble and others that it will be the future of the financial business. All this seems something far away even for our reality far from the markets traded by the great powers. But since this world is at breakneck speed, I had the opportunity to meet one of the world’s largest crypto brokers and almost simultaneously a foreign provider asks us to pay him in bitcoin and not in the usual currency. This generated consultations with local regulations, opening the door to the world of cryptocurrencies.

What are cryptocurrencies and how do they work?

Cryptocurrencies are a new asset class designed to function as a medium of exchange. The first cryptocurrency was designed in 2008 and first entered into circulation in 2009; that first cryptocurrency is Bitcoin.
As of today, there are more than 8,400 cryptocurrencies in circulation and it is expected that the number of coins and their value will continue to increase in the near future.
The first cryptocurrencies were conceived as a means of transferring and preserving value like any sovereign currency and precious metals such as gold and silver. Subsequently, other uses have been developed, including content distribution platforms such as YouTube, social networks such as Facebook and storage sites such as Dropbox, just to mention a few.

Who invented cryptocurrencies?

In October 2008, an author or group of authors under the pseudonym Satoshi Nakamoto published a text called “Bitcoin: A Peer-to-Peer Electronic Cash System” in which the bases on which a decentralized digital currency is proposed, that is to say, that it does not depend on or is supported by a central authority (government) and that it does not require an intermediary to be carried out, but is entirely maintained by the network of users (nodes) that uses it.
In technical terms and trying to summarize.

How do cryptocurrencies work?

Cryptocurrencies are based on a technology known as “Blockchain” (chain of blocks) proposed by Nakamoto in his original text. The blockchain is in accounting terms a distributed ledger (book where accounting transactions are kept and recorded) (anyone can have a copy of the ledger) and is programmed to be updated every certain amount of time, in Bitcoin. These blocks concentrate all the transactions made in that space of time and are validated by the users in order to maintain the integrity of the network. If there is a block that is adulterated or different from the rest, it is automatically discarded and invalidated, so it is not part of the chain.
The participants (nodes) that act as validators and protectors of the network are known as miners. Miners use computer processing power (electricity) to solve a mathematical problem designed by the system. The first node to solve the problem is rewarded with coins for the service provided to the network as well as rewards for the expenses incurred in performing this task; in the case of Bitcoin, the reward is 12.5 BTC
In summary, mining has two objectives:

1) Ensure the integrity of the network and

2) Establish the mechanism by which new currencies are introduced into the system.

Are cryptocurrencies money?

The first reaction that many people have when reading or hearing that Bitcoin is a form of digital money is skepticism. Why does it have value if there is nothing to back it up? How can I trust a currency that is not regulated? Who and how determines the value? These are some of the most common questions. To better understand it is healthy to remember what parameters have what we accept today without problems as money.
Money characteristics:
Money is a tool that facilitates the exchange of goods and services in a society. By definition, for an asset to be considered money, it must fulfill the following three functions:
1. To be an instrument to transfer value
2. To be an instrument to store value
To be an instrument that can be used to measure and compare value.

A bit of history

In 1944 an agreement known as the Bretton Woods Agreement was reached in which 44 countries agreed to the creation of sovereign currencies pegged to the dollar while the dollar was pegged to gold. In 1971, the U.S. government cancelled the convertibility of the dollar to gold and thus most of the world’s currencies were left with no backing other than the issuing government’s promise to pay. This system is known as fiat money and is used by most countries today. This means that pesos, dollars and other sovereign currencies, unlike popular beliefs, are not backed by anything more than a promise to pay.
In short, a 1000 peso bill is worth that much because we trust that tomorrow someone else will accept it and take it as valid for a value equivalent to 1000 pesos without having an intrinsic value. Let’s remember that at the end of the day, a ticket is a piece of paper.
Digital currencies fulfill the functions of money and also share its properties. Let’s take Bitcoin as an example: Bitcoin can be used to make transfers of value almost instantaneously and at a very low cost to any part of the world. It also fulfills the function of preserving value, it is enough to have a “Wallet” to store them safely. Additionally, Bitcoin is highly portable, liquid, divisible (up to 8 units), that is, the smallest unit of Bitcoin is 0.00000001 BTC also known as “Satoshi” in honor of its creator and it is also highly secure and practically indestructible. This is how the world of cryptocurrencies works.

The world of cryptocurrencies

It is for these reasons that Bitcoin and other cryptocurrencies can be considered a form of money. Like the current monetary system based on a promise to pay and a collective agreement to be accepted as a means of payment, Bitcoin has value because its user network has determined it based on supply and demand. In addition, Bitcoin generates value for society today by being used as an additional tool for trade, it also offers a savings option to populations that do not have access to banking, and serves as a hedging tool for sovereign currencies in crisis. economic and political.
There are already a number of industrial and banking companies that have accepted this currency such as Tesla, PayPal and BBVA along with countries like the USA, Japan, China and others that have cryptocurrency assets circulating. Many countries are seriously analyzing the incorporation of this type of currency through their central banks.
This is mainly due to the ease and cost savings of transfers without intermediaries and at almost instantaneous speed.
Traditional banks are forced to mutate, since there are platforms that allow you to broker cryptos as local currency, transfer to any part of the world and even take placements with a crypto base, dollar, gold or other assets.
A lot of information to digest suddenly, but it is what is already in force and growing.

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Meaningful reading

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Meaningful Reading in the Knowledge Age

I recently faced the need to start rereading part of my library, books that I enjoyed very much even from my youth, where it seems that they were always written anew because rereading them reveals something that I had not seen or understood. Two phenomena occur here, one that we read to a dead letter or that our inner state changes over the years and we understand through lived experience, which is the mother of instruction, generating reading with a new meaning.

How much time do you spend reading?

We have realized that, in addition, the retention and reading capacity of our social and cultural environment has also decreased and, therefore, the demands on the ecosystem that surrounds it as well, thus creating a vicious circle of people navigating in a sea of information but 1 meter deep. This being the case, we are rather “predators” of information that we cannot filter to see if we are seeing something real or fake, and this is because since we do not have references of who or who is more or less expert and less wise, we remain with which it “sounds” the most. This is how a series of characters spring up who think about everything just for having a bigger showcase on this or that social network, it is part of our reality increased by the pandemic. Influencers and opinionologists with a pretty face seduce by a few likes

Reading activates our mind!

The ability to read properly is essential to discriminate and make decisions. Thus, the challenge is to resume reading for joy and breadth of knowledge. It was then that under the aegis of a mental coach, a sophisticated but incredibly real qualification, I began to look for ways to improve my data and technique incorporation time.
In this process I discover that the last time I learned to read was around 5 years old, with the same methodology that my parents and grandparents learned, and now my children. It is strong to note that the way of teaching does not change and the need today is very different. We read dozens of emails, news, reports, posts, memes, etc. only in a social environment, add to that, those who study a series of books and papers, and if there is time left something personal….. we are as they say in the ERA OF KNOWLEDGE, leaving behind the era of the industrial world. Understanding that it is called knowledge for the innovation processes that are recycled over and over again, generating progress. Although this is not new, it was mentioned by management philosopher Peter Drucker in 1969.

An upgrade is urgent, don't you think? Retomar la Lectura con sentido.

En esta era ahora digital hablando de terabytes de información circulando y generándose todos los días seguimos leyendo como hace decenas de años atrás. Urge un upgrade no les parece?
Pues bien, otra cosa muy relevante que aprendí de mi coach es que todos los líderes vigentes y pasados han sido grandes lectores y no sólo de temas referidos a sus gustos directos, sino de un alto tema de materias globales que les permiten siempre tener una visión adelantada de los hechos.
Debemos retomar la lectura sabia, y mejorar la metodología , mejorando rendimientos y comprensión activando así aspectos cognitivos que se están haciendo invisibles para las nuevas generaciones.

Rescatemos la lectura!!

Sabían uds que puede aumentar y disfrutar de adquirir conocimientos maravillosos mejorando el entrenamiento mental en muy poco tiempo pero haciendo que su hábito se alinee con lo que su cerebro desea recibir. Es real y válido, pero debe haber una motivación de cambio.
La mía fue la necesidad de releer temas de mi gusto y profesionalmente porque recibo múltiples informes de diversas empresas que debo retener y procesar, pero también porque es importante saber DISCRIMINAR, tal como decía el sabio Krishnamurti, padre de la teosofía, el primer paso siempre será discriminar para obtener verdadera y real sabiduría.
Rescatemos la lectura!! Sólo cosas buenas surgen de una sociedad correctamente informada.

Alvaro Flores

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