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Whatsapp Business for SMEs

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WhatsApp Business for SMEs, is a Digital tool.

In a globalized world where we can carry out exchanges online that previously took place face to face, with the possibility of generating business on a scale that was previously unimaginable, knowledge and development of a digital ecosystem is necessary. Part of this digital ecosystem today is WhatsApp Business for SMEs, a tool for entrepreneurs that is being strengthened every day.

In digital marketing, the ecosystem seeks to position and make brands known to potential users who browse various search engines and social networks. Este ecosistema considera recursos y acciones determinadas que permiten que el mensaje, de una determinada empresa logre una comunicación más efectiva, que el markeThis ecosystem considers certain resources and actions that allow the message of a certain company to achieve more effective communication than traditional marketing.ting tradicional.

Digital Marketing, through its ecosystem, seeks complementary development among the various existing tools. For this it is important not to rule out any, quite the contrary, develop them according to your type of client, what you offer and complement each other, in this way if you cannot contact your client through one channel, you can do so through another.

Why WhatsApp Business for SMEs?

Statistics say that 61% of people check updates and messages before and after getting in or out of bed and WhatsApp is the messaging application that ranks first with more than 2,000 million users in the world, for this great potential WhatsApp Business has been created as a new sales-enhancing tool, which becomes
Be part of this digital ecosystem.
The WhatsApp Business application is a platform that seeks to generate business, especially for SMEs and entrepreneurs, through the possibility of creating a commercial business profile, where you can share important information regarding your business.

Advantages of WhatsApp Business for SMEs

WhatsApp has become the most widely used instant messaging tool in the world, which is why WhatsApp business was created for businesses and this is fantastic because it gives us the option of being able to interact very directly with a potential client and as a complement to other communication tools.

Advantages:
– Easy to install and configure.
– Is free.
-You can create categories to classify your contacts with the labels you want.
-Possibility of sending messages to groups of up to 256 people, without having to go one by one.
-Possibility of sending messages to groups of up to 256 people, without having to go one by one.
– When you send a message, what you send is a mass message to those people, but the contacts do not see the other people to whom you have sent a message.

– You can generate auto-programmed messages: if you are contacted for the first time, the person can receive a welcome message pre-designed by you or when you receive a message after hours.
– It allows you to create a company profile visible to customers (opening hours, category, link to your website, etc.) thus providing greater security to people when contacting you through this application.
– You can send or receive proof of purchase, catalogues, video, among others.
– By having whatsapp business you avoid exposing your private life by giving your number to strangers.

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Innovation Source of Expansion and Growth

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The importance of generating innovation learning for SMEs

One of the lessons that we can draw from the rich history of the mining industry in Chile is to understand why the excellent opportunity to develop and export mining technology has not been taken advantage of, which is obviously much more profitable than exporting the mineral. The reason is and continues to be the lack of a Culture of Innovation as a source of expansion and growth. It continues to bet that copper, as we sell it, will continue to be in demand. Everything indicates that it will be so, copper will have a strong demand, at least for a while, due to the implementation in the present decade of new industries (eg, electric cars, robotics, batteries) and the reactivation and expansion of China, a matter that it’s already happening.

Everything indicates that it will be so, copper will have a strong demand, at least for a while, due to the implementation in the present decade of new industries (eg, electric cars, robotics, batteries) and the reactivation and expansion of China, a matter that it’s already happening. The knowledge accumulated about that extraordinary fertilizer would have allowed us to develop a substitute as a country and we could have maintained and strengthened that industry that was so important for Chile.

"Innovation must be considered in the planning of SMEs, as a source of expansion and growth"

If you have been associated with an SME for a long enough time, whether as an owner, executive or worker, it is very likely that you have eternally postponed ideas for new products or solutions to resigned problems, which have occurred to you during said experience. . We know that in the majority of Chilean and Latin American SMEs this is the case, once again, due to the lack of a Culture of Innovation, thus losing new business opportunities in the form of new products, new technologies or solutions, which can be manufacture, export or license.

At Fénix we know about this and we can help you create a Culture of Innovation

Innovation will allow you to:

– Constantly detect new business opportunities
– Develop marketable innovative solutions to industry problems
– Detect your creative staff and make the most of it
– Protect and patent your creations
– Apply for public and private funds to develop innovation
– Reduce taxes through the R & D law for companies
– Quickly evaluate new projects using Artificial Intelligence
– Export taking advantage of ProChile offices around the world
– Associate with Universities for the development of more sophisticated innovation, at subsidized prices.
– Constantly participate in open innovation challenges and contests for large industries.
– Create your department, division or innovation management or subcontract it.
– Access to personnel specialized in solving problems and developing new patentable products for their field or related to it.

Innovation Source of Expansion and Growth,

It is the opportunity to generate new business and project itself over time



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Mindfulness Practices

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FULL CONSCIOUSNESS OF PRESENT MOMENT

It consists of integrating, incorporating, carrying out activities that allow the development of the ability to be in the “here and now”, thus avoiding dispersion, stress, anxiety. Full consciousness practices can change our lives!

Live fully in the present, paying attention to what is happening at this moment, and deciding how to respond to each situation. Mindfulness practices make us develop self-awareness, attention, awareness, compassion, and wisdom.

“The present moment is the only time over which we have any mastery

Why are they so important today?

They help us better manage life situations, integrating a new vision and perspective. Some of its benefits:

  • Improves anger management and impulsivity.
  • Management of stress, anxiety, depression.
  • Helps sleep better.
  • Increase active listening.
  • Mental clarity for decision making.
  • Develop the ability to spot opportunities.
  • Practice to better deal with our life situations, understanding how temporary everything is.
  • Connection with our potential improves performance, memory, concentration.
  • Raise levels of resilience.

Mind Power and Mindfulness Practices

The mind is a limitless instrument, if we use it correctly. If used incorrectly, however, it becomes very destructive. When you make friends with the present moment, you feel at home wherever you are. If you are not comfortable in the now, you will be uncomfortable wherever you go.

True intelligence acts silently. It is in the stillness where we find creativity and the solution to problems.

Find your space and time to work for your quality of life and well-being. Beyond the theory, concepts, studies, origin, live the experience of an intense moment in the here and now, as if it were your whole life.

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The Leader’s Mind

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The mind of the Leader, Creating conscious organizations

The “perfect leadership” or “MSC leadership” is made up of three components: mindfulness, generosity and compassion. A common thread in company culture is that initiatives to increase productivity and engagement levels are often based on external rewards, such as free food, bonuses, or some flexibility in hours. Such rewards are positive and should be implemented; however, they are only effective in the short term. In contrast, internal motivation – feeling connected and valued, for example – manages to establish a deeper sense of commitment in workers. If we want to create truly prosperous organizations, we have to know what human beings really care about. The Leader’s mind is essential to create and maintain conscious organizations.

The Potential Project research, which included “thousands of studies and evaluations of different leaders,” identified three key leadership “mental qualities” for increasing engagement, productivity, and happiness. These three qualities are interrelated and are: full attention or mindfulness, generosity and compassion. Together, they make up the components of “perfect leadership” or “MSC leadership” (for the acronym of these three components in English: mindfulness, selflessness and compassion). Together, they make up the components of “perfect leadership” or “MSC leadership” (for the acronym of these three components in English: mindfulness, selflessness and compassion).

mindfulness

It is a state of mind and a practice, whose objective is to develop greater mental effectiveness to foster the development of one’s own potential – life goals and aspirations – personally and professionally. The mindfulness technique focuses on learning to manage attention and can be defined as “focusing on paying attention to the present moment with a calm, focused, and clear mind.”

If you want to learn about Mindfulness, we invite you to know this course:.

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Generosity

Es la combinación de humildad y servicio basada en una sólida confianza en sí mismo. It is the combination of humility and service based on solid self-confidence. Humility keeps the ego at bay; a good leader knows that nothing is achieved alone and values all the people with whom he works. Generosity strengthens the sense of team and trust.

Compassion

It is the quality of having a wise positive intention towards others. It requires developing the ability to understand points of view other than your own and using that understanding to contribute to the happiness of others and help them proactively. It’s the opposite of being weak: it’s about being strong, sensitive, and honest when making decisions and giving feedback, among other leadership activities.

Una regla fundamental del liderazgo MSC es la mente del lider, ya que el líder debe aplicar estos tres elementos tanto a sí mismo como en su relación con los demás. av Effective leadership begins with self-knowledge, the control of consciousness and attention. To lead with excellence, get to know your team members well. The best leaders, in addition to knowing themselves, know the people they work with well. They establish a genuine interest in them and seek their well-being. To lead effectively in your relationship with others, the first step is to detect and analyze your own conscious and unconscious prejudices that you have about people, and replace them with an attitude that allows you to know them.

Extract from the book "The mind of the leader" by Rasmus Hougaard and Jacqueline Carter.-

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Virtual Sales Support Applications

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SUPPORT TOOLS FOR THE INTERVIEW

During this time, virtual sales support applications have significantly increased their offerings, availability, and features, helping us to perform more prepared work. You can use one or more, the important thing is to project to your prospect the preparation you have had, that you are not improvising and that you are a professional in what you do.

Among the recommendations, it is important to invest in a good team to make your sales online, with the aim of:

– Avoid distractions.
– That both visually and auditorily, you can project a good image.
– Effective support for your presentations.
-Webcam
– Microphone
– Notebook or similar.
-Smartphone
– Environment lighting.
– Ambient noise.
– Internet compatible with the use (that the video conference is not interrupted.

Preparing the Presentation

PowerPoint has been the superstar software for many years when it comes to presentations, but there are already programs that offer more dynamic and personalized presentations. Today a program to make presentations must be intuitive, efficient, customizable and, most importantly, accessible. From small businesses to corporations, even university students, they are relying on these presentation tools to educate their audience or clientele, and better and efficiently communicate their business objectives.
In the market there are a large number of support applications for virtual sales, with and without cost

Here are two options:

Canva is a tool that has gained attraction from users. It is an easy-to-use program for creating social media images, advertisements and print layouts. It can also be used to create presentations, since it has attractive templates. The tool allows you to create a customized template of your presentation with your company logo and the colors that represent you. You can edit your presentation from anywhere: on your mobile device, tablet or computer.

Learn more about Canva, click on the link:

www.canva.com

Prezi:
The basic format of a Prezi presentation simulates the zoom tool. With a virtual camera you can zoom in and out of specific sections of the presentation; you can also add videos, graphics and text. It is designed to present remotely, in high resolution and with the highest quality on all devices, even without an Internet connection.

Here you can go directly to their website and learn more about the system.

www.prezi.com
If you want to learn how these systems work and other techniques to make your virtual sales, enter our online course.
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Digital Business

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Reinventing our business model

During this last period there has been an avalanche of queries from entrepreneurs and businessmen saying that they want to enter the digital business because it is the current trend, however, this is not a style or fad, it is a radical change in the market as we knew it and therefore the entry into it must be planned much more rigorously than saying “I want to be on the Internet” or “I want to have a shopping cart”. In reality a number of service protocols essentially need to be integrated into the culture of the business before jumping to the cloud. Digital business must integrate a new culture within the organization.

The concept is simple, we must focus on the “customer” rather than the product. And here comes a whole change to the root Why do we say this? Because the vast majority of companies that produce, transform, distribute and sell have been educated towards the product, they talk about providing a good service but privilege the quality of the product and emphasize, reinforce and defend it at all events. Today the so-called “shopping experience” changes things, because I can have the best product but a lousy salesperson and that’s as far as the sale goes.

Customer experience

If we have made an assertive update of the business plan, we can realize that today’s customers are more informed, more demanding and “unfaithful”, and not only for price but also for the service surrounding their experience. Terms such as omnichannel in digital marketing flow sharply, because saying it in old English, we must access by any means offered to the product and should have the same service, this is now a topic in process. Have you ever purchased through an ecommerce portal and what it says on a social network channel is not the same as the portal? Have you ever called a call center for help and they tell you something different over the chatbox?

There are many examples of forced adjustments to the digital world. The gourmet restaurants had an excellent table service and charged high prices for this, today their products or dishes should be simpler and the key is beyond quality, because today the logistics, are we prepared to support this process? provide validated and up to date information? supporting documents, waybills, invoices, bills of lading, etc? Is stock management up to date? ecommerce costs depend essentially on logistics, do we have alternatives?

Digital Business Entry Stages

The first thing I suggest is not to “invent the wheel”, there are already platforms working and we can study them and evaluate if our internal processes work analogously. If we pass this stage, having a proven ecommerce platform and a controlled pilot plan, countless variables and events not contemplated for improvement will come out of this stage, occupying validated and standard payment methods. Generate internal training of processes and cybersecurity, this last topic is thought that it will never seriously affect us, but it is necessary to mention that it is not only damaged by theft of resources, but also critical information.

Digital Marketing

The younger brother of the commercial areas today have grown and are displacing the commercial areas. Digital marketing is THE tool of the moment. There is a whole methodology of preparation of digital content in texts, images, videos, etc. that is usually slow to assume at first, then there are the definitions of objectives of the use of these tools, through what do I want to position myself, where do I want to generate purchase intent, when do I generate loyalty, what kind of campaigns will I carry out, SEO or SEM, and so a series of terminology that we must integrate for the digital world. It may seem intense, and yes, it is, but at the same time very challenging and broad. Welcome to the new world, the digital business.

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How to be a Successful Manager

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How to be a Successful Manager.
Today we will talk about the Commercial Manager

For any position that requires organizing a team of people to have a clear definition of tasks in their job description should be fundamental, however there are many companies where this documentation does not exist or is delayed and it is intended that the professional gets to almost “define the position”, we are talking about SMEs companies, because in corporate companies there is usually staff dedicated to this. In order to clarify How to be a Successful Manager, in this blog we will discuss the role and responsibility of the Business Manager.
In our experience we have generated a base of elements for management positions, since sometimes they arise from people who do not have the experience but do have great capacity and commitment, or also because in family businesses family loyalty is privileged over technical skills. Whatever the case may be, we will leave some basic tasks for any commercial manager.
Distinguishing that the commercial task involves not only sales but also management, relationship, strategy and marketing activities, since it is common to hear the commercial manager only about sales.

Generic Description of the role of the Commercial Manager

“Efficiently plan, organize, direct, control and coordinate the commercial system, designing strategies that allow the achievement of business objectives, directing the development of marketing activities and sales conditions.”

How does this work? Or what should this type of manager normally spend his or her time on?

1.- Define or update its Business Model:
If we are not clear about our business model, it will be difficult to analyze the results of our company. If it does not exist, it must be urgently constructed so as not to make decisions based on the intuition of the partner-managers. This is part of the organization that everyone must be aware of in order to be aligned. A model clearly determines what is the added VALUE that we are giving to customers, and its updating is fundamental given that the market is changing abruptly these days.

2.- Define and measure your Sales Force:
The sales force must be based on what the business model determines as basic characteristics of our services or products and above all the added value of such.
These teams should be monitored with tools such as CRM software with clear measures of their time usage and responses to campaigns that the company determines.
On the subject of profits, commissions are always suggested based on business margins and not on sales. This requires rigorous and clear costing.

3.- Activate Media Marketing campaigns:
The traditional marketing of common media such as press, radio and TV, was complemented by social networks, even leading the former to suffer certain possibilities of disappearance.
Digital marketing is much closer to customers and almost immediate which adds service challenges. No company can be exempt from being active in social networks and include practices to approach its customers through omnichannel processes.
and as a result of AI activities (business intelligence applied to commercial data analysis in this case).
In SMEs it is important to assume that managers now have a role of “reporters” as they must systematically add content to the network managers.

Defining a digital marketing scheme requires the generation of both technical and human contents, which provide proximity of what we do to the customer, either through B2B or B2C, that is, whether our business trades with companies or end customers.
Since last year, customers have increased their demands on companies and this forces them to have a “behavior” of contribution to the community and marketing fulfills this social and commercial role.

Management Control:
The use of control tools, such as a CRM, establishes the measurement of the stages of the sales process, progress, salespeople’s goals, KPIs or management indexes.
Added to marketing and its ratios to achieve purchase intent and/or positioning.

These reports, taken to the general manager and/or board of directors on a regular basis, provide a rich source of management information and adjustments.

As you can see, the Commercial Manager is becoming more and more technologized and must manage current strategic and technological variables. Moreover, traditional marketing managers have migrated into the commercial role, and there are many mergers of this. The world changes and we must change with it.

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TEAM LEADERSHIP

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Knows the variables of current team leadership and integrates practical tools.

Today we find ourselves in a world where technological progress and cultural change are moving at a speed that requires us to develop and incorporate new tools and work competencies that allow us to develop our work and achieve our objectives.

On the one hand, we are in a globalized world where we can carry out online exchanges that used to take place face-to-face, generating a scale of business that was previously unimaginable. Our market today is unlimited, there are no barriers, which allows us to access potential customers who are on the other side of the world, however competition is also greater, since the possibility is open and available to all those who integrate technology as part of their work and dissemination tools.

For a company to be able to balance all the current variables, it is necessary to have high performance teams and therefore, a leadership style in line with the current times.

The term leader is used to refer to an individual who possesses special characteristics to lead organizations, communities or countries. Within an organization it is associated with being a boss. In business circles, leaders are confused with “position” or “position” within the organization: the general manager is called the leader; the same is true of any person who has a higher position within a hierarchical structure in relation to those at a lower level of the formal hierarchy.

The search for “good bosses” involves being able to identify professionals who possess leadership attributes. This leads specialized entities to look for talents (individuals) who are tested to measure these capabilities.

Being a leader goes beyond the position or role in a company, because even if you do not have any “leadership” position, it is possible to be a leader and be an influence on the environment.

It is evident that today we are experiencing a new way of working with variables that the style of leadership within the company must consider in order to manage all the variables related to the environment, technology, intergenerational work, changing political systems, immediacy, excess of information, access to a globalized market, way of doing business, more demanding and informed citizens, and so on.

Faced with this, there is no doubt that leadership requires a rethinking, new competencies, since today’s requirements are totally different from those of a couple of years ago, even last year.

Leadership today has a different vision and it is necessary to integrate it.

Today, communication, collaborative work, self-management, emotional intelligence, technology, innovation and creativity are more relevant.

We have to incorporate a new way of doing things, which has to do with a cultural change, with vision and practice.

Cursos online de desarrollo profesional y personal. Fenix Academy

We invite you to learn more about our course "BUSINESS LEADERSHIP".

Online workshop that aims to provide updated tools to achieve effective business leadership, online (virtual leadership) and/or face-to-face, in a constantly changing world. Today we need a more human leader, with a sense and a vision of life, who seeks first in himself and then in the different teams to which he belongs.

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Successful Virtual Sale

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Learn how to have a successful virtual meeting

Environmental considerations for successful online sales.

We are in a time of change, in which it is necessary to incorporate new tools, telework is here to stay.

Given the global situation, many have had to reinvent themselves, new businesses and new ways of approaching potential customers.

What to do? How?

It is important to consider that today selling virtually (online) is a necessity, marketing products and services through a video conference and achieving a successful virtual sales meeting is something that we need to promote.

Practices for a successful virtual meeting.

Develop Online Selling Techniques!

TÉCNICAS DE VENTA ONLINE PRÁCTICAS PARA UNA REUNIÓN VIRTUAL EXITOSA

Some considerations to achieve a successful virtual sale is the knowledge of the environment.

Sales actions must be developed as an orderly and directed plan, which allows to generate effective business.
For this it is necessary to have knowledge of the environment of the company, product or service, since this information will validate you in front of your potential client and you will be able to argue better against the sale of your product or service.
To know substitute products or services:

What are the substitute products/services to what you offer?

advantages and disadvantages between the two?

why prefer your product over the substitute product?

Suppliers:
Are your suppliers environmentally responsible?
Do they have socially responsible policies?
Competitors:

– Are competitors environmentally responsible?

– Are competitors socially responsible?

– What are your products? is it a comprehensive offer? What is its capacity to respond to changes (e.g., increased demand)?

– Your comparative strengths and weaknesses.

To the extent that you have more relevant and appropriate information of the environment you will be more successful in the materialization of your sales.

Don’t stop your chances of selling, reinventing yourself is a necessity.

Boost your virtual meetings, incorporating commercial strategy!

Develops knowledge of available digital tools.

For more information, we invite you to learn more about our courses:

Get to know the contents of our course:

Online Sales Techniques Course:
Practices for a successful virtual meeting.

This online workshop aims to give keys to achieve sales through digital media and / or face to face updating our commercial look to be successful in how to present, argue and close a deal from teleworking.

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Time to reinvent ourselves, new times, new business models.

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Never in recent years has there been a greater urgency to reinvent itself. It is mentioned that humanity itself since 2000 and the next 50 years will change more than in the last 2,000 years.

It sounds like an exaggeration, but technological processes have accelerated life in ways that we still do not yet realize. This change is concentrated in the way of working, of living, although we still lack much in internal changes, there is a strong weakness here, because although the fundamental value resurgence is taking the media, there must be an inner personal effort for this to be consolidated and we are still behind in this path. However, in the outside world, things are in a big blender with the following ingredients:

– Consumer requirements,

– Technological platforms,

– Environment,

– Business Models,

– Globalization of Diseases,

– Globalization of Economies,

– Digital transformation

– Communication Virtualization,

– Practical Applications of Artificial Intelligence

– Quality and Immediacy of Services.

– Sustainable development

– Biotechnology Fusion

Clearly the equation shows variables that were not measured before, some new and some not.

Let’s now add something from Singularity University’s Projections earlier this year:

– Global gigabit connectivity, which will connect everything and everyone, everywhere, at an ultra-low cost.

– The increase in human life expectancy by more than 10 years.

– AI-Human collaboration will skyrocket in all professions. This will lead to the gradual replacement of knowledge-intensive professions.

– Cheap and globally abundant renewable energy.

– The insurance industry is transforming from “recovery after risk” to “risk prevention”.

– On-demand production and on-demand delivery will lead to an “instant economy of things”.

– Advertising disruption.

– Cellular agriculture will provide high quality, cheaper and healthier proteins.

– High-resolution virtual reality will transform retail and real estate shopping.

– Increased focus on sustainability and the environment.

– As society becomes more aware of global warming and environmental challenges, companies will invest in sustainability, both from a necessity standpoint and for branding purposes.

Well, several of these announcements are already installed and others are in process for the very short term. In 2019 at the Singularity version in Santiago, Chile, there was a high-level group of attendees, representing corporations and state entities. I managed to attend thanks to a franchise and listen to experts from around the world, the second day what was on the table seemed an alternative reality, it was not from our country, it was not from our continent, and I doubt it was from most others, there was a lot of cutting edge research that makes you think that this “will come perhaps in many more years to us”, because we are small, we are far, etc.. That thinking may have been true in the last century, but today with the levels of global integration, thinking like that is causing many professions and especially businesses to feel that they are aging at an abnormal rate and the truth is: yes, they are. The adjustment today must be vertiginous, the trend must be integrated as something certain and not potential. Today we are all part of a series of experiments with high success and implementation rates. Even rulings are recycled in an inclusive manner.

PENTALOGUE FOR REINVENTING AN SME BUSINESS

Rule Number 1 Update the business model in the form of Co-creation, that is, integrate the different areas of my business internally and externally in the process of determining added value. Today I must determine the real needs from various points of view, our customers today are of a different generation, I must integrate what has been done historically and see the effective migration to the new.

Rule Number 2 Do not integrate technology first as if it were the solution to change, technology is the MEANS to achieve change, but the BOTTOM is a change in the business model. I then define which technology is appropriate.

Rule Number 3 The transformation process called “digital” is born first from the adjustment of the business model and then from an internal cultural change, the integration of the service modalities of the collaborators of our company must be trained in the new model, otherwise, the failure rate of technological integration is very high.

Rule Number 4 The key or focus to achieve transformation is in SERVICES. If we keep in mind that today the final consumer has online access from the dealer to the manufacturer, we will realize that B2C businesses will have a strong influence on B2B businesses. A normal wholesaler today manufactures based on its standard and the dealer must adjust to its parameters, often far from what the end customer requires. In the past, the only thing left to do was to conform to that standard. Today, the end customer knows who manufactures, where, how it is distributed, deadlines, etc. and therefore has the capacity to complain and, of course, to change.

Rule Number 5 Due to globalization, many products are in the process of commoditization. That means lower sales margins, more suppliers and competitors. Therefore, I must generate space for analysis in my company to give strength to CONSULTANCY. This true “trade” allows us to get closer to the customer and detect the “pain” and “need” he has, integrating with him from this point of view, achieves loyalty, differentiation and above all the possibility of generating RECURRING SERVICES, which will give sustainability to the cash flow of our company.

As you can see, our suggestions are quite logical and perhaps not very new, except for one detail: Today they must be the urgent focus of our strategic gaze, because if they are not activated, someone else will do it, and much more quickly.

“It is not the strongest of the species that survives, nor is it the most intelligent that survives. It is the one that adapts best to change”. Charles Darwin.