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Technological Responsibility

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Technological Social Responsibility of Companies.

Every day the need for companies to start investing in a more conscious and standardized way in aspects of information security and cybersecurity increases. But we have not touched on a point that may be of greater importance in the face of the companies’ clients and internal collaborators. What value does it have for you that companies consider all the necessary options in order to protect the information that you have provided and to be able to access it with confidence to their platforms? Here comes the importance of Technological Responsibility.

The reality indicates that users make decisions to share their personal information, taking into account the trust that a website gives them, it does so, from a simple perception that is directly influenced by colors or the information provided, but not by referring parameters. to the security of the data provided to them. But, what would happen if, beyond the functions of the marketing and sales areas, organizations were more aware of their corporate social work? Here a window opens so that organizations can generate a competitive advantage with their peers and not precisely thinking of a sanction or fine, on the contrary, as has happened with paradigm shifts in other business areas, the security of the Information and cybersecurity must be taken from a global perspective.

How many companies do you know that generate plans

training for your clients?

Well, the other value of cybersecurity lies in the fact that more capable companies and organizations directly affect the amount and level of risks they will have to face. Well surely today the answer may be closer to spending than investment. Well surely today the answer may be closer to spending than investment. But at the beginning of the 1990s, organizations believed that concern for the environment (and the active contribution to its improvement) was also concern. Perhaps, today -in consideration of the advancement of technologies- it is time to deliver more, to educate more and to generate a collaborative ecosystem that converges in an organization that is more responsible towards its clients and sporadic users.

Today is the right time for organizations to start integrating digital (or technological) social responsibility. It will be a differentiating value for those who allow and improve their policies, who generate mitigation plans and develop plans together with the community and their clients. Surely it will be thought that this will only imply expenses, but digital organizations must be responsible in terms of the information they request from their clients, but to the same extent as that which could be used without the users having a real notion of its use.

Don't you think that more worry will cause

potential clients- see your organization with better eyes?

Undoubtedly, the generation of value can also include social responsibility. From an objective point of view, there are countless needs that are not yet covered. To name a few; the digital divide that exists in the elderly, internet access in vast areas of our country, little or no digital education and why talk about education on the responsible use of digital and technological resources, including cybersecurity.

Corporate Technological Responsibility is Social Responsibility!

The invitation is for organizations to see the potential of generating transversal projects, to see the issue of information security and cybersecurity as something much broader and more important than a simple increase in the infrastructure budget. Obviously, we must start somewhere in our organization, but there is another value that will have a direct reflection on the perception that clients and collaborators have of the organization. If you have two companies that sell the same thing, that use the same technology, we could point out – without fear of being wrong – that you will choose the one that provides greater added value, in this case concern for the digital environment can be an important point considering that digitization has advanced in the last year what was projected for the next five. Task for each one of you, to see how to adapt your plans and projects so that they allow the integral development of your organizations and your clients.

As Carissa Véliz points out “Privacy is power”

“Privacy is collective, like the environment

If you don't take care of your data, others suffer the consequences

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Take care of your privacy on the Internet

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In digital marketing there is a constant desire to understand in detail the behavior of users on the web, seeking to measure the origin of the navigation, the navigation route, how long users stay on the web, whether or not they created an account, the searched topics etc. On the other hand, every day we use social networks to share our personal lives. In them, we have photos and videos of our day to day, our personal information, which if it gets into the wrong hands, could expose our privacy and relevant information.

All the information that we unconsciously provide through our internet browsing and publications on our networks is constantly being measured by marketing, which seeks to measure all navigation traceability and with this information carry out campaigns focused on said behavior. with the aim of ensuring that tastes, positions and ideas are in accordance with what they want to sell, it is for this reason that our information becomes relevant. Take care of your privacy on the Internet!

Take care of your privacy on the Internet, do not expose your data

The documentary “The Social Dilemma” shows the B side of companies that, by measuring the use of interactions, can focus advertising and manage tastes, political positions, ideas, etc. Nothing is accidental, everything you see on the Internet is based on your previous searches and browsing.

Some recommendations to take care of your privacy:

  • Read the terms and conditions of the cookies and networks you wish to access
  • Review the privacy settings of your profile on social networks, protecting your personal data.
  • Evaluate well the details about your personal life that you share and if it is worth doing.

They are simple actions that will save you a hard time and prevent you from suffering negative consequences.

Do not expose your life, take care of your privacy on the Internet

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You can watch the documentary on Netflix

"The Dilemma of Social Networks
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Innovation Source of Expansion and Growth

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The importance of generating innovation learning for SMEs

One of the lessons that we can draw from the rich history of the mining industry in Chile is to understand why the excellent opportunity to develop and export mining technology has not been taken advantage of, which is obviously much more profitable than exporting the mineral. The reason is and continues to be the lack of a Culture of Innovation as a source of expansion and growth. It continues to bet that copper, as we sell it, will continue to be in demand. Everything indicates that it will be so, copper will have a strong demand, at least for a while, due to the implementation in the present decade of new industries (eg, electric cars, robotics, batteries) and the reactivation and expansion of China, a matter that it’s already happening.

Everything indicates that it will be so, copper will have a strong demand, at least for a while, due to the implementation in the present decade of new industries (eg, electric cars, robotics, batteries) and the reactivation and expansion of China, a matter that it’s already happening. The knowledge accumulated about that extraordinary fertilizer would have allowed us to develop a substitute as a country and we could have maintained and strengthened that industry that was so important for Chile.

"Innovation must be considered in the planning of SMEs, as a source of expansion and growth"

If you have been associated with an SME for a long enough time, whether as an owner, executive or worker, it is very likely that you have eternally postponed ideas for new products or solutions to resigned problems, which have occurred to you during said experience. . We know that in the majority of Chilean and Latin American SMEs this is the case, once again, due to the lack of a Culture of Innovation, thus losing new business opportunities in the form of new products, new technologies or solutions, which can be manufacture, export or license.

At Fénix we know about this and we can help you create a Culture of Innovation

Innovation will allow you to:

– Constantly detect new business opportunities
– Develop marketable innovative solutions to industry problems
– Detect your creative staff and make the most of it
– Protect and patent your creations
– Apply for public and private funds to develop innovation
– Reduce taxes through the R & D law for companies
– Quickly evaluate new projects using Artificial Intelligence
– Export taking advantage of ProChile offices around the world
– Associate with Universities for the development of more sophisticated innovation, at subsidized prices.
– Constantly participate in open innovation challenges and contests for large industries.
– Create your department, division or innovation management or subcontract it.
– Access to personnel specialized in solving problems and developing new patentable products for their field or related to it.

Innovation Source of Expansion and Growth,

It is the opportunity to generate new business and project itself over time



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Mindfulness Practices

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FULL CONSCIOUSNESS OF PRESENT MOMENT

It consists of integrating, incorporating, carrying out activities that allow the development of the ability to be in the “here and now”, thus avoiding dispersion, stress, anxiety. Full consciousness practices can change our lives!

Live fully in the present, paying attention to what is happening at this moment, and deciding how to respond to each situation. Mindfulness practices make us develop self-awareness, attention, awareness, compassion, and wisdom.

“The present moment is the only time over which we have any mastery

Why are they so important today?

They help us better manage life situations, integrating a new vision and perspective. Some of its benefits:

  • Improves anger management and impulsivity.
  • Management of stress, anxiety, depression.
  • Helps sleep better.
  • Increase active listening.
  • Mental clarity for decision making.
  • Develop the ability to spot opportunities.
  • Practice to better deal with our life situations, understanding how temporary everything is.
  • Connection with our potential improves performance, memory, concentration.
  • Raise levels of resilience.

Mind Power and Mindfulness Practices

The mind is a limitless instrument, if we use it correctly. If used incorrectly, however, it becomes very destructive. When you make friends with the present moment, you feel at home wherever you are. If you are not comfortable in the now, you will be uncomfortable wherever you go.

True intelligence acts silently. It is in the stillness where we find creativity and the solution to problems.

Find your space and time to work for your quality of life and well-being. Beyond the theory, concepts, studies, origin, live the experience of an intense moment in the here and now, as if it were your whole life.

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Artificial intelligence

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The Arrival of Artificial Intelligence

Santiago March 2021. A few days ago the National Security Commission on Artificial Intelligence (USA) delivered its final report, the first surprise was to establish that “the United States is not prepared or competent in the area of artificial intelligence.” That there would be a set of dilemmas that would directly influence the development of countries, their security and human development. These points seem distant for our reality and much more distant for companies and their collaborators.

The power that Artificial Intelligence will deliver will not only allow processes to be automated, improve customer knowledge, but will also generate countless improvements in the area of Information Security and Cybersecurity. These aspects seem to be approaching at a speed that does not allow them to be understood or adapted to the processes of each organization.

Is it worth investing resources in Artificial intelligence?

Will it increase or decrease our sense of security?

Organizations must train their staff and produce the necessary improvements to “support” said technology, since the idea is to be able to maximize their benefits, in favor of improvements in business management.

Are we prepared to invest resources in AI?

Another relevant point, there is a tendency to think that these technologies will be the master solution for all the risks inherent to technology, but reality has shown that it is a tool that allows greater controls, automation and learning, but that it is still just another tool. If decision makers are not aware that a master plan is required, a global and comprehensive position that allows real security and cybersecurity, it will be useless to implement AI.

Leadership is one of the points highlighted in the aforementioned report, without Managers or Directors that allow the development of these (and other) technologies, that support it and that are an authorized voice to lead these processes, it will be difficult to reach an optimum that is expected in every organization. It must be understood that this must go beyond those in charge of the technology areas and that it can be well used by all productive sectors, even those who believe that technology is only useful for certain processes.

The big bet is to ensure that institutions that have not exploited the technological benefits are not attracted by the temptation to incorporate Artificial Intelligence without even having basic programs and training for their employees on Information Security and Cybersecurity issues. Surely, organizations with little technological maturity will be an easier target for cybercriminals. The path that must be traveled is like our life, one can run, but first one must learn to walk.

By Juan Pablo López, Legal Director Fenix Consulting.

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The Leader’s Mind

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The mind of the Leader, Creating conscious organizations

The “perfect leadership” or “MSC leadership” is made up of three components: mindfulness, generosity and compassion. A common thread in company culture is that initiatives to increase productivity and engagement levels are often based on external rewards, such as free food, bonuses, or some flexibility in hours. Such rewards are positive and should be implemented; however, they are only effective in the short term. In contrast, internal motivation – feeling connected and valued, for example – manages to establish a deeper sense of commitment in workers. If we want to create truly prosperous organizations, we have to know what human beings really care about. The Leader’s mind is essential to create and maintain conscious organizations.

The Potential Project research, which included “thousands of studies and evaluations of different leaders,” identified three key leadership “mental qualities” for increasing engagement, productivity, and happiness. These three qualities are interrelated and are: full attention or mindfulness, generosity and compassion. Together, they make up the components of “perfect leadership” or “MSC leadership” (for the acronym of these three components in English: mindfulness, selflessness and compassion). Together, they make up the components of “perfect leadership” or “MSC leadership” (for the acronym of these three components in English: mindfulness, selflessness and compassion).

mindfulness

It is a state of mind and a practice, whose objective is to develop greater mental effectiveness to foster the development of one’s own potential – life goals and aspirations – personally and professionally. The mindfulness technique focuses on learning to manage attention and can be defined as “focusing on paying attention to the present moment with a calm, focused, and clear mind.”

If you want to learn about Mindfulness, we invite you to know this course:.

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Generosity

Es la combinación de humildad y servicio basada en una sólida confianza en sí mismo. It is the combination of humility and service based on solid self-confidence. Humility keeps the ego at bay; a good leader knows that nothing is achieved alone and values all the people with whom he works. Generosity strengthens the sense of team and trust.

Compassion

It is the quality of having a wise positive intention towards others. It requires developing the ability to understand points of view other than your own and using that understanding to contribute to the happiness of others and help them proactively. It’s the opposite of being weak: it’s about being strong, sensitive, and honest when making decisions and giving feedback, among other leadership activities.

Una regla fundamental del liderazgo MSC es la mente del lider, ya que el líder debe aplicar estos tres elementos tanto a sí mismo como en su relación con los demás. av Effective leadership begins with self-knowledge, the control of consciousness and attention. To lead with excellence, get to know your team members well. The best leaders, in addition to knowing themselves, know the people they work with well. They establish a genuine interest in them and seek their well-being. To lead effectively in your relationship with others, the first step is to detect and analyze your own conscious and unconscious prejudices that you have about people, and replace them with an attitude that allows you to know them.

Extract from the book "The mind of the leader" by Rasmus Hougaard and Jacqueline Carter.-

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Virtual Sales Support Applications

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SUPPORT TOOLS FOR THE INTERVIEW

During this time, virtual sales support applications have significantly increased their offerings, availability, and features, helping us to perform more prepared work. You can use one or more, the important thing is to project to your prospect the preparation you have had, that you are not improvising and that you are a professional in what you do.

Among the recommendations, it is important to invest in a good team to make your sales online, with the aim of:

– Avoid distractions.
– That both visually and auditorily, you can project a good image.
– Effective support for your presentations.
-Webcam
– Microphone
– Notebook or similar.
-Smartphone
– Environment lighting.
– Ambient noise.
– Internet compatible with the use (that the video conference is not interrupted.

Preparing the Presentation

PowerPoint has been the superstar software for many years when it comes to presentations, but there are already programs that offer more dynamic and personalized presentations. Today a program to make presentations must be intuitive, efficient, customizable and, most importantly, accessible. From small businesses to corporations, even university students, they are relying on these presentation tools to educate their audience or clientele, and better and efficiently communicate their business objectives.
In the market there are a large number of support applications for virtual sales, with and without cost

Here are two options:

Canva is a tool that has gained attraction from users. It is an easy-to-use program for creating social media images, advertisements and print layouts. It can also be used to create presentations, since it has attractive templates. The tool allows you to create a customized template of your presentation with your company logo and the colors that represent you. You can edit your presentation from anywhere: on your mobile device, tablet or computer.

Learn more about Canva, click on the link:

www.canva.com

Prezi:
The basic format of a Prezi presentation simulates the zoom tool. With a virtual camera you can zoom in and out of specific sections of the presentation; you can also add videos, graphics and text. It is designed to present remotely, in high resolution and with the highest quality on all devices, even without an Internet connection.

Here you can go directly to their website and learn more about the system.

www.prezi.com
If you want to learn how these systems work and other techniques to make your virtual sales, enter our online course.
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Digital Business

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Reinventing our business model

During this last period there has been an avalanche of queries from entrepreneurs and businessmen saying that they want to enter the digital business because it is the current trend, however, this is not a style or fad, it is a radical change in the market as we knew it and therefore the entry into it must be planned much more rigorously than saying “I want to be on the Internet” or “I want to have a shopping cart”. In reality a number of service protocols essentially need to be integrated into the culture of the business before jumping to the cloud. Digital business must integrate a new culture within the organization.

The concept is simple, we must focus on the “customer” rather than the product. And here comes a whole change to the root Why do we say this? Because the vast majority of companies that produce, transform, distribute and sell have been educated towards the product, they talk about providing a good service but privilege the quality of the product and emphasize, reinforce and defend it at all events. Today the so-called “shopping experience” changes things, because I can have the best product but a lousy salesperson and that’s as far as the sale goes.

Customer experience

If we have made an assertive update of the business plan, we can realize that today’s customers are more informed, more demanding and “unfaithful”, and not only for price but also for the service surrounding their experience. Terms such as omnichannel in digital marketing flow sharply, because saying it in old English, we must access by any means offered to the product and should have the same service, this is now a topic in process. Have you ever purchased through an ecommerce portal and what it says on a social network channel is not the same as the portal? Have you ever called a call center for help and they tell you something different over the chatbox?

There are many examples of forced adjustments to the digital world. The gourmet restaurants had an excellent table service and charged high prices for this, today their products or dishes should be simpler and the key is beyond quality, because today the logistics, are we prepared to support this process? provide validated and up to date information? supporting documents, waybills, invoices, bills of lading, etc? Is stock management up to date? ecommerce costs depend essentially on logistics, do we have alternatives?

Digital Business Entry Stages

The first thing I suggest is not to “invent the wheel”, there are already platforms working and we can study them and evaluate if our internal processes work analogously. If we pass this stage, having a proven ecommerce platform and a controlled pilot plan, countless variables and events not contemplated for improvement will come out of this stage, occupying validated and standard payment methods. Generate internal training of processes and cybersecurity, this last topic is thought that it will never seriously affect us, but it is necessary to mention that it is not only damaged by theft of resources, but also critical information.

Digital Marketing

The younger brother of the commercial areas today have grown and are displacing the commercial areas. Digital marketing is THE tool of the moment. There is a whole methodology of preparation of digital content in texts, images, videos, etc. that is usually slow to assume at first, then there are the definitions of objectives of the use of these tools, through what do I want to position myself, where do I want to generate purchase intent, when do I generate loyalty, what kind of campaigns will I carry out, SEO or SEM, and so a series of terminology that we must integrate for the digital world. It may seem intense, and yes, it is, but at the same time very challenging and broad. Welcome to the new world, the digital business.

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How to be a Successful Manager

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How to be a Successful Manager.
Today we will talk about the Commercial Manager

For any position that requires organizing a team of people to have a clear definition of tasks in their job description should be fundamental, however there are many companies where this documentation does not exist or is delayed and it is intended that the professional gets to almost “define the position”, we are talking about SMEs companies, because in corporate companies there is usually staff dedicated to this. In order to clarify How to be a Successful Manager, in this blog we will discuss the role and responsibility of the Business Manager.
In our experience we have generated a base of elements for management positions, since sometimes they arise from people who do not have the experience but do have great capacity and commitment, or also because in family businesses family loyalty is privileged over technical skills. Whatever the case may be, we will leave some basic tasks for any commercial manager.
Distinguishing that the commercial task involves not only sales but also management, relationship, strategy and marketing activities, since it is common to hear the commercial manager only about sales.

Generic Description of the role of the Commercial Manager

“Efficiently plan, organize, direct, control and coordinate the commercial system, designing strategies that allow the achievement of business objectives, directing the development of marketing activities and sales conditions.”

How does this work? Or what should this type of manager normally spend his or her time on?

1.- Define or update its Business Model:
If we are not clear about our business model, it will be difficult to analyze the results of our company. If it does not exist, it must be urgently constructed so as not to make decisions based on the intuition of the partner-managers. This is part of the organization that everyone must be aware of in order to be aligned. A model clearly determines what is the added VALUE that we are giving to customers, and its updating is fundamental given that the market is changing abruptly these days.

2.- Define and measure your Sales Force:
The sales force must be based on what the business model determines as basic characteristics of our services or products and above all the added value of such.
These teams should be monitored with tools such as CRM software with clear measures of their time usage and responses to campaigns that the company determines.
On the subject of profits, commissions are always suggested based on business margins and not on sales. This requires rigorous and clear costing.

3.- Activate Media Marketing campaigns:
The traditional marketing of common media such as press, radio and TV, was complemented by social networks, even leading the former to suffer certain possibilities of disappearance.
Digital marketing is much closer to customers and almost immediate which adds service challenges. No company can be exempt from being active in social networks and include practices to approach its customers through omnichannel processes.
and as a result of AI activities (business intelligence applied to commercial data analysis in this case).
In SMEs it is important to assume that managers now have a role of “reporters” as they must systematically add content to the network managers.

Defining a digital marketing scheme requires the generation of both technical and human contents, which provide proximity of what we do to the customer, either through B2B or B2C, that is, whether our business trades with companies or end customers.
Since last year, customers have increased their demands on companies and this forces them to have a “behavior” of contribution to the community and marketing fulfills this social and commercial role.

Management Control:
The use of control tools, such as a CRM, establishes the measurement of the stages of the sales process, progress, salespeople’s goals, KPIs or management indexes.
Added to marketing and its ratios to achieve purchase intent and/or positioning.

These reports, taken to the general manager and/or board of directors on a regular basis, provide a rich source of management information and adjustments.

As you can see, the Commercial Manager is becoming more and more technologized and must manage current strategic and technological variables. Moreover, traditional marketing managers have migrated into the commercial role, and there are many mergers of this. The world changes and we must change with it.

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